18-PCE-0089_CA

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POSITIONING 4.1OUR POSITIONINGOURPOSITIONINGOur positioning statement defines our place in the minds ofour customers and the marketplace. It’s an easily discernible,motivational, and sustainable thought.Built to lead. This statement encapsulates the essence of Puck Enterprises and describes not onlythe industry-leading technology and products we build, but also the character of our employeesand customers. Driven by the desire to achieve a level of efficiency above and beyond whatis required, we’re constantly pushing the boundaries of what is possible. It is that unwaveringcommitment to performance, and our long history of expertise and innovation which has madeus the leader we are today.62
POSITIONING 4.2BRAND PROMISEBUILTTO LEAD.BRAND PROMISE“Built to Lead” is the epitome of what Puck Enterprises does.Therefore, our brand promise is a simple one: Our productsare built to perform exceptionally. Every time. Our innovativetechnology has transformed liquid transfer and delivery.We know that the success and growth of our business is directlytied to the success of our products, and consequently the successof our customers. This is not something that we take lightly.We are committed and passionate about what we do andespecially how we do it. Puck Enterprises’ products and systemshave set industry precedents for efficiency and innovation, and atthe same time, forged a legacy of performance and trust with ourcustomers. We believe that people are the only reason anythingever really happens, which is why we respect and support ourcommunity and all the communities we serve.We’ve changed the way in which our industry works.Guided by our brand promise, we will continue todeliver products that are truly “built to lead.”63
Page 1:
BRAND STANDARDS GUIDE
Page 7:
Dear Puck Employees and Partners,I
Page 10 and 11:
ERFORROVEN
Page 13 and 14: 1.0OVERVIEW
Page 15 and 16: WHY IS IT IMPORTANT TO HAVE A BRAND
Page 17 and 18: MISSIONTo create wealth and a highe
Page 19 and 20: TARGET AUDIENCESBuilding recognitio
Page 21 and 22: 19
Page 23 and 24: Broke ground at current Manning loc
Page 25 and 26: Established first statesidestore in
Page 27: We believe inQUALITY.At Puck Enterp
Page 32 and 33: COMMUNICATION 2.1OUR VOICEOURVOICET
Page 34 and 35: COMMUNICATION 2.2HOW WE COMMUNICATE
Page 36 and 37: COMMUNICATION 2.3PHONE DIALOGUEPHON
Page 38 and 39: COMMUNICATION 2.4ELEVATOR PITCHWHY
Page 40 and 41: COMMUNICATION 2.5DIGITAL MEDIADIGIT
Page 42 and 43: NNOVATEFINED
Page 45 and 46: 3.0IDENTITY
Page 47 and 48: 45
Page 49 and 50: IDENTITY 3.3PRIMARY USEPRIMARY USET
Page 51 and 52: IDENTITY 3.5VERTICAL LOGO INTEGRITY
Page 53 and 54: IDENTITY 3.7HORIZONTAL LOGO INTEGRI
Page 55 and 56: IDENTITY 3.9WORDMARK INTEGRITYX1/2
Page 57 and 58: IDENTITY 3.11LOGO VARIATIONSFull Co
Page 59: PUCKBuilt to Lead.Do not retype the
Page 66 and 67: POSITIONING 4.3PRIMARY USEPRIMARY U
Page 68 and 69: ONFIDEELIVER
Page 71 and 72: 5.0COLOR
Page 73 and 74: CMYK: 0/73/100/15CMYK: 70/55/100/53
Page 75 and 76: COLOR 5.3SECONDARY PALETTECMYK: 57/
Page 77 and 78: COLOR 5.5GRADIENTSCMYK: 70/55/100/5
Page 79: MININGMUNICIPALITIESCMYK: 0/100/100
Page 84 and 85: TYPE 6.1OUR TYPEOURTYPEOur font hel
Page 86 and 87: TYPE 6.2PRIMARY TYPEFACEAaGibsonBol
Page 88 and 89: ELIABILENOWN
Page 91 and 92: 7.0PHOTOS
Page 93 and 94: 91
Page 95: 93
Page 100 and 101: MOVING AHEAD 8.1KEEP THE BRAND ON T
Page 104: PUCK ENTERPRISES 1110 100th Street
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