18-PCE-0089_CA

WHY IS IT IMPORTANT TO HAVE A BRAND?
Before implementing this brand, our company’s voice was made up of many individual
thoughts and messages, without a united focus on the core concepts that set us apart.
Puck Enterprises has deep family and community ties, with a reputation for industry
expertise, advanced technology and high-quality manufacturing. Even the Puck
Enterprises name combines our family roots with a sense of strength, which is
reflected in the dependability and consistent performance of our products. Our name
and brand messaging project who we are at Puck Enterprises. We are a small-town
company with a global impact. We are hard workers with respect for tradition and a
legacy of innovation. We are good stewards of the land we have, with a constant eye
on expanding into new territory.
By controlling our message, we can leverage our assets as a company to grow brand
awareness. The choice to rebrand is not prompted by plans to be something different,
but rather, the goal of better expressing the things we already do. This book provides
guidelines so every individual can communicate about us with the same voice and
passion, strengthening the impact of our message and contributing to the growth
of Puck Enterprises.
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