18-PCE-0089_CA

Dear Puck Employees and Partners,
I am excited to share this guide and the Puck Brand Standards with you.
Our company embodies teamwork, innovation and enjoyment derived from
hard work—establishing pillars that are represented in every aspect of our brand.
We see these qualities in all of you through your hard work, dedication, and forwardthinking
mindsets. Our years of hard work as applicators and farmers allow us to
manufacture the best equipment, with innovations and telemetry designed to improve our
customers’ lives and maintain the quality of the land we’re entrusted with.
This is why Puck is “built to lead.”
We are proud of the special culture we have built here at Puck. We‘ve developed this
Brand Standards Guide to highlight our unique qualities and provide a roadmap for
future growth. Inside this guide, we have outlined the essence of our company—
everything from our underlying values to the distinct ways we communicate.
This book is a breakdown of who we are as a company, and a guide to
where we are going. This rebrand is not intended to make Puck something
different, but to better express who we already are. I believe this
approach to marketing helps unite the Puck community under common
goals, maintaining our company’s legacy and strong Midwestern values as
we expand into new territories and industries. The surface-level operations
and products of Puck may change or grow, but our culture and principles will
always remain the foundation of our company; unchanged from our days as
just a small custom application business.
I hope you spend some time to review and think about this
guide, and that it gives you a renewed sense of pride as a
partner or employee of the Puck family, as well as a deeper
understanding of how we are built to lead.
Sincerely,
Ben D. Puck
Founder of Puck Enterprises