MIUSE: ISSUE 1
Miuse Magazine offers an unconventional voice in the fashion industry. Each issue of this biannual publication caters to audiences whose interests exceed the traditional fashion system, shedding light on sustainability initiatives and inspires conscious audiences to make ethical choices – and to redefine what luxury fashion is. Miuse Magazine represents a balance between luxury and pre-owned fashion and aims to redefine this for the contemporary woman. We cater to audiences who value curated content, strive for progression and embrace change. Fashion is a means of visual communication in which pieces are used to convey a message and Miuse looks to re-interpret and communicate the invaluable material history on luxury fashion.
Miuse Magazine offers an unconventional voice in the fashion industry. Each issue of this biannual publication caters to audiences whose interests exceed the traditional fashion system, shedding light on sustainability initiatives and inspires conscious audiences to make ethical choices – and to redefine what luxury fashion is.
Miuse Magazine represents a balance between luxury and pre-owned fashion and aims to redefine this for the contemporary woman. We cater to audiences who value curated content, strive for progression and embrace change. Fashion is a means of visual communication in which pieces are used to convey a message and Miuse looks to re-interpret and communicate the invaluable material history on luxury fashion.
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The Fashion Section Page 107
Author: Anna Perczynski
N o 1
SCANDI STYLE
IS THE NEW
PARISIAN CHIC
Image: Imaxtree
For years Parisian chic has been what everyone was striving
to achieve. This has been changing lately with more and more
people aspiring a Scandinavian style. The hygge mentality, as
well as the minimalistic design approach, has been influencing
interior design and lifestyles for a while already. Now we’re
also turning to the north of Europe for style inspiration.
The transition from Parisian to Scandinavian style has been smooth and quiet. One of the reasons
is that both styles have similar elements such as simplistic but effective cuts (the best example
is a well-tailored blazer) and mixing together masculine and feminine pieces. The neutral, beige
looks that have been dominating street style fit both being classy and chic as well as easy to put
together. A big difference is undeniably made by adding colour to an outfit. While Parisian chic
is all about black and navy, Scandi style doesn’t shy away from colours - on the contrary! Some
outfits may start with neutral staples in black or beige, but you can always expect to find a pop
of colour or an exciting pattern somewhere. Other Scandi outfits are an explosion of colour:
Think green polka dot skirts paired with yellow sweaters, patterned dresses with purple tights or
neon blazers with casual jeans and t-shirt. Outfits held in one colour only are just as common as
outfits that combine red and pink garments.
When one visits Copenhagen they’ll notice
that the locals all seem to wear the same
chic uniform which consists of wide-leg
pants or a midi print skirt paired with a
turtleneck sweater and an oversized blazer
or trenchcoat. Everyone wears a variation of
this outfit and everyone pairs it with chunky
sneakers and a tote bag. For accessories,
they opt for bucket hats, scrunchies, hair
clips and the occasional pearl necklace.
Apart from colours and patterns, the perhaps
biggest difference between the styles is
their mentality and the resulting approach
to fashion. Parisiennes are effortless and
untouchable, while Scandinavian women
are comfortable but still put together.
Parisiennes are the epitome of coolness,
but Scandinavians are visibly happy.
They have fun experimenting with colours
and textures while keeping in mind that
comfort is key. This just goes on to show
how much fashion is impacted by what’s
moving the world, as self-care and selfawareness
are bigger topics than ever before.
Image: Søren Jepsen