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MIUSE: ISSUE 1

Miuse Magazine offers an unconventional voice in the fashion industry. Each issue of this biannual publication caters to audiences whose interests exceed the traditional fashion system, shedding light on sustainability initiatives and inspires conscious audiences to make ethical choices – and to redefine what luxury fashion is. Miuse Magazine represents a balance between luxury and pre-owned fashion and aims to redefine this for the contemporary woman. We cater to audiences who value curated content, strive for progression and embrace change. Fashion is a means of visual communication in which pieces are used to convey a message and Miuse looks to re-interpret and communicate the invaluable material history on luxury fashion.

Miuse Magazine offers an unconventional voice in the fashion industry. Each issue of this biannual publication caters to audiences whose interests exceed the traditional fashion system, shedding light on sustainability initiatives and inspires conscious audiences to make ethical choices – and to redefine what luxury fashion is.

Miuse Magazine represents a balance between luxury and pre-owned fashion and aims to redefine this for the contemporary woman. We cater to audiences who value curated content, strive for progression and embrace change. Fashion is a means of visual communication in which pieces are used to convey a message and Miuse looks to re-interpret and communicate the invaluable material history on luxury fashion.

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The Fashion Section Page 107

Author: Anna Perczynski

N o 1

SCANDI STYLE

IS THE NEW

PARISIAN CHIC

Image: Imaxtree

For years Parisian chic has been what everyone was striving

to achieve. This has been changing lately with more and more

people aspiring a Scandinavian style. The hygge mentality, as

well as the minimalistic design approach, has been influencing

interior design and lifestyles for a while already. Now we’re

also turning to the north of Europe for style inspiration.

The transition from Parisian to Scandinavian style has been smooth and quiet. One of the reasons

is that both styles have similar elements such as simplistic but effective cuts (the best example

is a well-tailored blazer) and mixing together masculine and feminine pieces. The neutral, beige

looks that have been dominating street style fit both being classy and chic as well as easy to put

together. A big difference is undeniably made by adding colour to an outfit. While Parisian chic

is all about black and navy, Scandi style doesn’t shy away from colours - on the contrary! Some

outfits may start with neutral staples in black or beige, but you can always expect to find a pop

of colour or an exciting pattern somewhere. Other Scandi outfits are an explosion of colour:

Think green polka dot skirts paired with yellow sweaters, patterned dresses with purple tights or

neon blazers with casual jeans and t-shirt. Outfits held in one colour only are just as common as

outfits that combine red and pink garments.

When one visits Copenhagen they’ll notice

that the locals all seem to wear the same

chic uniform which consists of wide-leg

pants or a midi print skirt paired with a

turtleneck sweater and an oversized blazer

or trenchcoat. Everyone wears a variation of

this outfit and everyone pairs it with chunky

sneakers and a tote bag. For accessories,

they opt for bucket hats, scrunchies, hair

clips and the occasional pearl necklace.

Apart from colours and patterns, the perhaps

biggest difference between the styles is

their mentality and the resulting approach

to fashion. Parisiennes are effortless and

untouchable, while Scandinavian women

are comfortable but still put together.

Parisiennes are the epitome of coolness,

but Scandinavians are visibly happy.

They have fun experimenting with colours

and textures while keeping in mind that

comfort is key. This just goes on to show

how much fashion is impacted by what’s

moving the world, as self-care and selfawareness

are bigger topics than ever before.

Image: Søren Jepsen

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