MIUSE: ISSUE 1
Miuse Magazine offers an unconventional voice in the fashion industry. Each issue of this biannual publication caters to audiences whose interests exceed the traditional fashion system, shedding light on sustainability initiatives and inspires conscious audiences to make ethical choices – and to redefine what luxury fashion is. Miuse Magazine represents a balance between luxury and pre-owned fashion and aims to redefine this for the contemporary woman. We cater to audiences who value curated content, strive for progression and embrace change. Fashion is a means of visual communication in which pieces are used to convey a message and Miuse looks to re-interpret and communicate the invaluable material history on luxury fashion.
Miuse Magazine offers an unconventional voice in the fashion industry. Each issue of this biannual publication caters to audiences whose interests exceed the traditional fashion system, shedding light on sustainability initiatives and inspires conscious audiences to make ethical choices – and to redefine what luxury fashion is.
Miuse Magazine represents a balance between luxury and pre-owned fashion and aims to redefine this for the contemporary woman. We cater to audiences who value curated content, strive for progression and embrace change. Fashion is a means of visual communication in which pieces are used to convey a message and Miuse looks to re-interpret and communicate the invaluable material history on luxury fashion.
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The First Issue EDITOR’S LETTER
Page 5
EDITOR’S
LETTER
The first issue of Miuse Magazine focuses on embracing
the change we hope to see in fashion. We cater to
audiences whose interests exceed the traditional fashion
system and strive to publish creative work that reflects
this, as well as exclusive interviews articles showcasing
the finest talents in the industry. In this issue, you’ll get
to know more about Sporty & Rich’s founder Emily
Oberg in an exclusive interview with the athleisure
designer, as well as reading about how Trine Tuxen
began her eponymous jewellery label back in 2012.
Inside our first issue, you will find articles on a variety of
different topics, which we hope you enjoy reading
from anywhere across the globe. Read articles on how
sustainability is affecting the luxury fashion industry, how
to shop more responsibly during a time when consumers
hold majority spending power, as well as how luxury
fashion has changed from exclusivity to accessibility. We
aim to shed light on sustainability initiatives and inspire
conscious individuals to make more ethical choices
when it comes to fashion, and so in this issue, you will
find tips to help you shop more responsibly this year.
If you’re reading this, that means you’ve been able to
get your hands on our first ever issue of Miuse. Whether
you’re reading this from your phone or holding a copy
in your hands, the Miuse team wants to thank you for
choosing us. We want to thank all our contributors. We
want to thank all the photographers and creatives that
chose to publish in our first issue and align themselves
with Miuse. These last few months, I have spent a
copious amount of time compiling a magazine from
my home, finding inspiration and trying to nourish
my creativity during a time of uncertainty from the
Covid-19 pandemic. On the next page, you can see a
moodboard I compiled during our Miuse journey that
was meant to showcase our visual identity and imagery
styles, and so I thought it would be insightful to share.
Please enjoy this first issue of Miuse, and I hope
you to see you next time for Miuse Issue 2.
Erika Hanson
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