MIUSE: ISSUE 1
Miuse Magazine offers an unconventional voice in the fashion industry. Each issue of this biannual publication caters to audiences whose interests exceed the traditional fashion system, shedding light on sustainability initiatives and inspires conscious audiences to make ethical choices – and to redefine what luxury fashion is. Miuse Magazine represents a balance between luxury and pre-owned fashion and aims to redefine this for the contemporary woman. We cater to audiences who value curated content, strive for progression and embrace change. Fashion is a means of visual communication in which pieces are used to convey a message and Miuse looks to re-interpret and communicate the invaluable material history on luxury fashion.
Miuse Magazine offers an unconventional voice in the fashion industry. Each issue of this biannual publication caters to audiences whose interests exceed the traditional fashion system, shedding light on sustainability initiatives and inspires conscious audiences to make ethical choices – and to redefine what luxury fashion is.
Miuse Magazine represents a balance between luxury and pre-owned fashion and aims to redefine this for the contemporary woman. We cater to audiences who value curated content, strive for progression and embrace change. Fashion is a means of visual communication in which pieces are used to convey a message and Miuse looks to re-interpret and communicate the invaluable material history on luxury fashion.
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Author: Emilia Saksi
Page 96
Do not be afraid of a little KITSCH and EXPERIMENTAL COLOURS AND
SHAPES. The key is to BE EXPRESSIVE, rather than CONSTRICTIVE. Make it a little tonguein-cheek.
Below, be inspired by FIVE DANISH BRANDS loved by FASHION INSIDERS. DO
NOT HESITATE to combine pieces with personal vintage finds; the KEY is to LET YOUR HAIR
DOWN and LET YOUR FRECKLES SHOW THROUGH.
STINE GOYA
Stine Goya’s puffy
sleeves, decadent colours
and feminine shapes
make it feel as though
you are stepping into a
Rococo painting.
SAKS POTTS
Step into the
brand’s universe of
unconventional prints and
experiment with shapes,
cuts and materials.
SOULLAND
The androgynous
aesthetic of Soulland is
undeniably cool. Embrace
androgyny with the
men’s graphic t-shirt and
sweatshirt collection.
HELMSTEDT
Helmstedt offers a
collection with prints that
feel just like summer. The
design carries a folky
and nostalgic tone while
staying contemporary.
HAN KJØBENHAVN
Do not miss the buzz
around the wonderfully
kitschy Han Kjøbenhaven,
inspired by the everyday
streets of Denmark.
Image: Soren Jepsen
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