MIUSE: ISSUE 1

ERIKA: TELL US ABOUT THE CREATION OF THE
TRINE TUXEN BRAND.
TRINE: I started my brand January 1st 2012. I had to
finish a professional dance career due to injuries. For
several years, I had taken jewellery classes as a hobby
and something that would give me a meditative state of
mind. I had to find a new path in life, so it felt natural to
start a jewellery brand that holds the same key points
- storytelling and a way to communicate my emotions.
E: TRINE TUXEN CREATES STATEMENT AND
TIMELESS JEWELLERY THAT CAN BE WORN BY
ANYONE, REGARDLESS OF AGE AND GENDER.
WHAT IS THE STORY BEHIND DESIGNING EACH
PIECE?
T: It’s very different - I’ve learnt that I need to listen to
myself at that specific time when I do create, cause I
can’t force myself through a specific process. But I love
to draw with watercolor and to mould in wax. But other
times it’s been on my computer or in the kitchen cutting
my greens :-) my latest collection VEGGIE is all made
in my kitchen, using a blender, a dehydrator, a spirooli
slicer, sharp knives and a julienne. So much fun, plus I
could eat some of the samples that didn’t work out -
haha.
E: DO YOU DESIGN YOUR JEWELLERY SPECIFICALLY
FOR A TARGET CUSTOMER?
T: I actually aim to target as many as possible- I’ve
found it honourable that my friend’s grandmother wears
my pieces and a young teenage girl and a man in his
40ies as well. And I like to keep it this way. The vast
majority of my customers are my age plus-minus 35. I
wouldn’t say that I put my mind to this when I design
- cause designing for me has to be more free and come
from within not with dogmas from outside, unless I set
them intentionally. I design what I desire, what fills my
heart and or mind and the process has to be fun. Right
now I’m trying to give myself a dogma of drawing with
my left hand (I’m normally right-handed) so that’s a
challenge and the outcome is actually quite interesting!!!
E: THE COVID-19 SITUATION HAS LEFT A SENSE
OF UNCERTAINTY FOR SOME BRANDS. HOW HAS
THE PANDEMIC AFFECTED TRINE TUXEN?
T: I got Really Really scared, and somehow paralyzed.
I’m on maternity leave, which has made it on one
hand more frustrating because I can’t work as much
as I want to, on the other hand, I have something else
on my mind and a baby that takes most of my time, so
I’ve avoided too many news and too many headaches.
I’m afraid of the consequences this will have. And some
of my retailers struggle so bad and my production just
had to close down for the time being. This scares me.
I really try to stay positive, and we’re trying to think
creatively as to how we can help others in need, and
how we need to look forward. I’m thinking lots of new
designs and if we can re-use something we already
have. I feel like I’m living life in an even more creative
way now, and I believe we’ll see this worldwide in
many different aspects - at least I’m hopeful.
E: COPENHAGEN IS NOW A LEADING DESTINATION
FOR BRANDS. HOW HAS BEING BASED IN
COPENHAGEN SHAPED THE TRINE TUXEN BRAND?
T: My brand is very local, most of my customers are
from Cph and most of the people I work with as well.
We’re a strong community and it feels safe, so it’s been
an amazing city to develop something this personal
which hold many insecurities. I’ve luckily had so much
support since January 1st 2012 when I started my
company, and I’m so thankful to still work closely with
so many people since the very beginning. This is to me
so meaningful, I’m such a Cancer!!! I LOVE to feel “at
home” in every setting.
E: WHAT DOES THE FUTURE HOLD FOR THE
TRINE TUXEN BRAND?
T: I’m hoping that my brand continuously will keep its
dynamic growth. I love to be part of every single step.
I hope to eventually open one more store. And I won’t
exclude the idea of bringing along other of my interest
- such as ceramics and natural tie and dip-dye!!!!