MIUSE: ISSUE 1
Miuse Magazine offers an unconventional voice in the fashion industry. Each issue of this biannual publication caters to audiences whose interests exceed the traditional fashion system, shedding light on sustainability initiatives and inspires conscious audiences to make ethical choices – and to redefine what luxury fashion is. Miuse Magazine represents a balance between luxury and pre-owned fashion and aims to redefine this for the contemporary woman. We cater to audiences who value curated content, strive for progression and embrace change. Fashion is a means of visual communication in which pieces are used to convey a message and Miuse looks to re-interpret and communicate the invaluable material history on luxury fashion.
Miuse Magazine offers an unconventional voice in the fashion industry. Each issue of this biannual publication caters to audiences whose interests exceed the traditional fashion system, shedding light on sustainability initiatives and inspires conscious audiences to make ethical choices – and to redefine what luxury fashion is.
Miuse Magazine represents a balance between luxury and pre-owned fashion and aims to redefine this for the contemporary woman. We cater to audiences who value curated content, strive for progression and embrace change. Fashion is a means of visual communication in which pieces are used to convey a message and Miuse looks to re-interpret and communicate the invaluable material history on luxury fashion.
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ERIKA: ALICE GWYNETH
JEWELLERY FEATURES CLASSIC AND
TIMELESS JEWELLERY THAT CAN BE WORN
BY ANYONE. WHAT ARE YOUR CREATIVE
PROCESSES BEHIND DESIGNING EACH PIECE?
ALICE: When designing pieces I take inspiration
from what is inspiring me at that moment. When
I made the mythology collection I was intrigued
about the myths and legends that embody our
cultures...when I designed the Organic Elements
collection I was inspired by the elements of our
planet... Inspiration can come from a variety of
things such as people, places, art & textures...
once I’ve found my inspiration I draw, design,
create & tweak samples until I’m happy with the
finished product!
ERIKA: ALICE GWYNETH JEWELLERY IS A
NEW, UPCOMING INDEPENDENT BRAND.
WHAT ARE YOUR BRAND GOALS AND
ASPIRATIONS FOR THE NEXT FEW YEARS?
ALICE: A big goal of mine is to expand Alice
Gwyneth into a sustainable ‘full package’ brand.
I’ve always been interested in fashion and home
design and would love to incorporate my ethics
and ethos into such creative elements. This
would also integrate my aspiration of having an
AG flagship store. A store that would sell entirely
sustainable products designed and made by
myself... the dream!
ERIKA: SHOPPING AND SUPPORTING LOCAL
BUSINESSES ARE IMPORTANT NOW MORE
THAN EVER DURING THE COVID-19 SITUATION.
HOW HAS THE PANDEMIC AFFECTED ALICE
GWYNETH JEWELLERY?
ALICE: The decision to stay open and to trade
was a difficult one. I obviously wanted to ensure
the safety of my customers by reducing the risk
of spreading Covid 19 so was considering closing
AGJ. I also faced the difficult situation of suppliers
closing and delays with Royal Mail.
After much consideration, I decided to stay
open but limit the pieces I could make by taking
the necessary safety precautions suggested by
the government. Like most businesses, I’ve
temporarily had to adapt and change the way I run
my business. Luckily, I have the most supportive
and loyal customers who continued to purchase
from me during this testing time!
ERIKA: WHAT DOES THE FUTURE HOLD FOR
THE ALICE GWYNETH JEWELLERY BRAND?
ALICE: Hopefully the future holds good things!
AGJ is now beginning to be stocked in stores
across the UK which is exciting to see. I’ve also
been working on new collections that should
be releasing in the Autumn and there are a few
interesting collaborations in the pipelines; so at
the moment the future looks bright and promising!
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