The Recycler Issue 331
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the breaking news<br />
GLOBAL HP Inc, Class Action, False Advertising<br />
Underprinting: HP faces<br />
new Class Action Complaint<br />
<strong>The</strong> class action complaint against HP, alleges that HP fails to disclose that<br />
the printers use substantial amounts of coloured ink when printing images<br />
and text in black and white (a process known as “underprinting”).<br />
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<strong>The</strong> Complaint was filed by Christina<br />
Rose in the United States District Court<br />
Northern District Of California on 10<br />
April, claiming she “brings this consumer<br />
protection and false advertising class<br />
action lawsuit against HP based on its<br />
misleading and unfair business practices<br />
with respect to the marketing and<br />
sale of certain HP colour printers (the<br />
“Printers”).<br />
<strong>The</strong> Complaint states that “consumers<br />
purchase the Printers reasonably believing<br />
that the Printers would not use colour<br />
ink when printing purely black and<br />
white text or images. Consumers further<br />
reasonably believe that the Printers will be<br />
able to print images or text in black and<br />
white regardless of whether colour ink is<br />
available.”<br />
As a result of this underprinting process,<br />
the Complaint says, consumers expend<br />
more on ink than they reasonably expected<br />
to, and are forced to buy colour ink in<br />
order to continue printing, whether they<br />
choose to print in colour or black and<br />
white.<br />
<strong>The</strong> Plaintiff is asking for relief and has<br />
demanded a trial by jury.<br />
Editor’s Opinion: HP in the firing line<br />
again, and while it is for lawyers to argue<br />
and judges to adjudicate, on first reading<br />
you get the distinct impression that this<br />
information should be clear at or before<br />
the point of sale. Alternatively, they<br />
could make the printers default to black<br />
and white only and just use the black ink<br />
cartridge. It will be interesting to see how<br />
this complaint pans out. ■<br />
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Effective Consumable Solutions<br />
<strong>Issue</strong> <strong>331</strong><br />
June 2020<br />
13