Tropicana Jul-Aug 2020 #131 The Beauty Issue

For A Great Cause
Free live-streamed music and fitness festival ‘Stream
The Beat’ was recently organised by Fresh Events
Asia, as a way to cheer up those staying at home
during the Movement Control Order while also
raising money for charity. The event spanned 8
hours, streamed over two sessions, and featured
an impressive line-up of star-studded music acts
including Malaysian rapper SonaOne and Simon
Webbe from British boy band, Blue; fitness and
wellness activities featuring Hansen Lee and Nana
Al-Haleq, and even cooking classes by the likes of
chef Anis Nabilah. Viewers were encouraged to
donate to The Lost Food Project, a pioneering food
bank in Malaysia, that was running an emergency
food and fund drive to ensure that vulnerable
charities and B40 families receive the food they
needed to survive this difficult period.
Hot Pink Party Raises USD5.2 Million
Every year, the Breast Cancer Research Foundation would throw
an evening gala to raise funds for research into finding a cure for
cancer and treatment of patients. However, due to social distancing
restrictions brought on by the COVID-19 pandemic, a soiree was
out of the question. As with other charitable endeavours around
the world, this year saw the foundation throwing their first ever
Virtual Hot Pink Evening. Streamed online, viewers and donours
were treated to performances by Broadway star Norbert Leo Butz,
belting out “Something’s Coming” from West Side Story, and the
stars of musical In The Heights performing a heartfelt tribute for
cancer victims and survivors. With appearances by Elton John,
Elizabeth Hurley, Karlie Kloss, Edie Falco, Rachael Ray and
many others, the program raised at least USD5.2 million for the
research centre.
Aid For Single Mothers
While single mothers face a hard battle of
juggling work and raising kids single-handedly,
the COVID-19 pandemic has exponentially made
it worse. To ensure that they could still provide
food at home for their families, Kraft Heinz,
one of the largest food companies in the world,
partnered with Malaysian Red Crescent on the
#responsMalaysia project, where the company
contributed 30,000 bottles of Kicap ABC sauce
and food packs containing essentials such as rice,
salt, sugar and cooking oil. This contribution is part
of Kraft Heinz’s global commitment in donating
USD12.0 million globally to ensure that people
across the world have enough sustenance amid this
challenging time. The brand is also working with
other food partners across the globe, including in
the United States, UK, Netherlands, France, Italy,
Spain, Russia, Poland, Australia, New Zealand,
Brazil, Costa Rica and Asia.
9 JULY/AUGUST 2020 | TM