Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
www.ashburtoncourier.co.nz<br />
RURAL/LIFESTYLE<br />
<strong>Ashburton</strong> <strong>Courier</strong>, <strong>August</strong> <strong>27</strong>, <strong>2020</strong><br />
13<br />
“Why the traditional<br />
agronomic model is broken”<br />
Harry makes aginger splash<br />
Lambing is under way on farmsbig and small in Mid Canterbury, with the weather mostly<br />
playingball. On alifestyle block near <strong>Ashburton</strong>, this gingercolouredlamb called Harry was<br />
makingastatement alongside his nonidentical twin.<br />
Wholesale Seeds is setting a new<br />
benchmarkfor the industrythrough<br />
its fixed price agronomy model for<br />
fodder beet –SureYield.<br />
Wholesale Seeds CEO, Patrick Davis,<br />
says thetraditionalagronomyservice<br />
deliverymodel lacks accountability.<br />
“We wanted torecreate the model<br />
and offer a solution that delivers<br />
the best possible results for both<br />
parties.”<br />
With Sure Yield, farmers simply<br />
supply the land and set yield targets,<br />
then Wholesale Seeds takes care of<br />
the rest.<br />
“We become the farmer essentially,<br />
and the customer to all of the<br />
external contractors involved in the<br />
process.”<br />
He says the one area in crop<br />
management which significantly<br />
inhibits yield is delaying inputs<br />
because of contention over the cost<br />
of thatinput.<br />
“Byhavingcompleteautonomyover<br />
the process, weare able to optimise<br />
the timing of inputs and input<br />
selection, which is vitally important.”<br />
Sure Yield customer, Rhys Roberts<br />
- Align Farms Group Operations<br />
Manager –isanavid supporter of<br />
the model, having well and truly<br />
achieved target yields in his first<br />
season as partofSureYield.<br />
“Traditionally we held all the risk,and<br />
if acrop didn’t perform we would<br />
have to absorb the cost of that and<br />
make up for it in other areas.”<br />
“We have now offloaded that risk -<br />
entrusting Wholesale Seeds as the<br />
experts who are best positioned to<br />
make the decisions in their specialist<br />
field.”<br />
Patrick says he delivers the results<br />
or he pays, which gives the farmers<br />
real confidence Wholesale Seeds is<br />
committed to delivering the best<br />
result they can.<br />
“Our team of expert agronomists<br />
understand the diverse array<br />
of factors that contribute to a<br />
successful yield, and are well versed<br />
at managing this process seamlessly<br />
forour customers.”<br />
He says if customers can entrust<br />
them with complete control over<br />
their crop,the Wholesale Seeds team<br />
will guarantee the highest level of<br />
attention to detail and acommitted<br />
agronomist in the paddock,who will<br />
ensure the process is optimised for<br />
best results.<br />
“We acknowledge we are accepting<br />
an increased level of risk with a<br />
model like this but thatdoesn’t deter<br />
us.<br />
~Advt<br />
We’recalling time<br />
on thetraditional<br />
agronomicmodel.<br />
Saygoodbye to poor yields usingfixed<br />
pricecropmanagement.<br />
We’reputting ourmoney whereour mouthis,<br />
whereotherswon’t.Eitherwemeetagreed<br />
targetsand budgetorwepay.<br />
Areyou with us?<br />
Andrew Carr<br />
Balshando Farming Ltd.<br />
Give us acalltoday on 03 3079260<br />
or visit wholesaleseeds.co.nz
Change language