Contract Business April 2019

PROFILE
“Vitalica Wellness” offers a
healthier and more beautiful life!
Vitalica redefines
vitality, tranquility,
and wellness. Initiated
with the motto “come
alive”, Vitalica Wellness
provides such an
atmosphere that the
guests can develop
not only physically
but also mentally and
emotionally.
It is the reformist perspective of
Dr. Murat Akdogan, who is the
chairperson of MYC Partners,
which extends the success story to
Vitalica Wellness. He suffered from
severe brain and kidney failure in
early 1990s and due to the lack of
facilities in Turkey at the time, he
had to go abroad seeking the proper
treatment for his disease. There has
been 14 cases diagnosed all around
the world and only one survived and
it is Akdogan, thanks to modern
medicine.
He was deeply influenced by his
experience and decided to set up
Ethica and Estethica. He has
adopted the principle of “prevent
rather than cure” and now he is
shifting to the concept of “Preventive
Hospital Model” for sustainability
reasons. So, he developed the
wellness concept of integration of the
modern and traditional medicine,
in which European, Far Eastern,
Chinese and Indian medicinal
approaches are melted in one pot
and offered in its best form. All
the services are offered in Vitalica
Wellness Clinic in Bodrum.
A unique holistic wellness program
has been developed by the
experienced doctors in their fields,
experiences of modern medicine of
Ethica and Estethica hospitals,both
modern and traditional medicine,
and created Vitalica Wellness
programs. All the treatments in
Vitalica Welness are well beyond the
ordinary.
Individualized detoxification
programs coupled with the menus
composed of the organic vegetables
and fruits from the gardens of
Vitalica Wellness will give guests
great opportunity to rejuvenate and
revitalize while they detox their
minds with signature rituals.
Additionally, Vitalica Wellness
makes a considerable difference
in the beauty, anti-aging and
esthetic treatments, holistic
clinical treatments administered by
experienced doctors with modern
medical equipment.
Vitalica Wellness opens its doors
at LUX* Bodrum Resort &
Residences, where all the natural
beauty of the forests and Aegean Sea
meet the energizing Sun.
Dr. Murat Akdogan
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