(DG JRC/IPTS) - agrilife - Europa

Policy, vol. 29, n. 3-2004, pp. 215-228. This article draws on a study exploring
the nature and extent of the response of UK consumers to the introduction of
labelled seafood products and explores the potential of product differentiation
to promote sustainable fisheries.
Leat P., Marr P. and Ritchie C. (1998), “Quality assurance and traceability – The
Scottish agri-food industry’s quest for competitive advantage”, Supply Chain
Management, vol.3, n.3–1998, pp. 115-117. This paper summarises how the
Scottish agri-food industry has been developing farm and quality assurance
activities since the early 1990s as it seeks to strengthen its competitive position.
It also outlines the European system of third party certification for quality
assurance schemes.
McEachern M. and Treager A. (2000), “Farm animal welfare in the UK: a comparison
of assurance schemes”, Farm Management, vol.11, n.10–2000, pp. 685-708.
McEachern M. and Warnaby G. (2004), “Retail ’Quality Assurance’ Labels as a
Strategic Marketing Communication Mechanism for Fresh Meat”, The
International Review of Retail, Distribution and Consumer Research, vol. 14, n.
2-2004, pp. 255-271. This paper identifies the meat purchasing behaviour of
consumers and their perceptions, attitudes and knowledge towards the main
quality assurance labels. Results indicate consumers’ purchase preferences to
be more influenced by quality labels co-ordinated by producer-led
organizations, and that recognition and knowledge of retail labels are low in
comparison. This raises questions regarding the relevance and communication
strategies of in-house retail “quality assurances” to consumers.
Morris C. (2000), “Quality assurance schemes: a new way of delivering environmental
benefits in food production?”, Journal of Environmental Planning and
Management, vol. 43, n. 3-2000, pp. 433-448.
Morris C. and Young C. (2000), “’Seed to shelf’, ‘teat to table’, ‘barley to beer’ and
‘womb to tomb’: discourses of food quality and quality assurance schemes in the
UK”, Journal of Rural Studies, vol. 16, n. 1-2000, pp. 103-115. The aim of this
article is to critically examine the process of introducing quality through
quality assurance schemes (QAS) in the UK. Drawing on “Farmers Weekly”
as a data source, the key discourses in the farming and food industries
surrounding this process are identified and analysed. The implications of these
discourses for the development of QAS in the UK are also discussed.
Mousavi A., Sarhadi M., Lenk A. and Fawcett S. (2002), “Tracking and traceability in
the meat processing industry: a solution”, British Food Journal, vol. 104, n. 1-
2002, pp. 17-19. This paper reviews research and development activities for
traceability and trackability in the meat industry. Achievements of individuals
and research groups developing tools and techniques to improve the
production process in handling and cutting meat portions for end users are
discussed. In addition software/hardware, logistics and technical requirements
for tracking material in a production process are introduced. With the aid of
such established tools and techniques coupled with novel proposals, the
authors offer a practical solution for the development of a tracking and
traceability system within the meat industry.
Northen J.R. (2000), “Quality attributes and Quality cues effective communication in
the UK meat supply chain”, British Food Journal, vol. 102, n. 3-2000, pp. 230-
245. This paper develops a conceptual framework, based on quality attributes
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