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(DG JRC/IPTS) - agrilife - Europa

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and quality cues, to demonstrate the necessary requirements for effective<br />

communication of quality cues to customers in the supply chain and<br />

consumers at place of purchase. The "perceived quality" approach to product<br />

quality is adopted and the links between intrinsic/extrinsic cues and<br />

experience/credence attributes of a product are developed. The framework is<br />

applied to the UK meat sector by considering which attributes/cues are altered<br />

by farm assurance schemes and, hence, which type of cue is needed to signal<br />

these attributes, and what elements are necessary for effective signalling of<br />

this type of cue.<br />

Northen J.R. (2001), “Using farm assurance schemes to signal food safety to multiple<br />

food retailers in the UK”, International Food and Agribusiness Management,<br />

vol. 4, n. 1-2001, pp. 37-50. A survey of abattoirs in the UK and a logistic<br />

regression to assess significance are used to test the following hypoteses: a)<br />

buying farm assured livestock is a highly significant positive factor in selling<br />

meat to large multiple retailers; b) industry-led farm assurance schemes are<br />

indeed used by large multiple retailers as a credible signal of food safety and<br />

other “credence” attributes.<br />

Pettitt R.G. (2001), “Traceability in the food animal industry and supermarket chains”,<br />

Revue Scientifique et Technique de l’Office Internacional des Epizooties, vol.<br />

20, n. 2-2001, pp. 584-597. This article examines the introduction of<br />

traceability systems in the food animal industry and supermarket chains in the<br />

UK after the BSE crisis.<br />

Roosen J., Lusk J. and Fox J. (2003), “Consumer demand for and attitudes toward<br />

alternative beef labelling strategies in France, Germany and the UK”,<br />

Agribusiness, vol. 19, n. 1-2003, pp. 77-90. Using data from mail surveys in<br />

France, Germany and the United Kingdom, this study analyses consumer<br />

preferences for alternative beef labeling strategies: brands, origin labels, and<br />

mandatory labeling of beef from cattle fed with genetically modified feed.<br />

Simpson B., Muggoch A. and Leat P. (1998), “Quality assurance in Scotland’s beef and<br />

lamb sector”, Supply Chain Management: an International Journal, vol. 3, n. 3-<br />

1998, pp. 118-122. This paper outlines the Scotch Quality Beef and Lamb<br />

Association (SQBLA) approach to quality assurance and product traceability<br />

in the beef and lamb sectors. The schemes employed have been extended to<br />

include other sectors in the meat supply chain. The paper also outlines the<br />

operation of one of the complementary but separate schemes which are run by<br />

some processor/retailer partnerships - Scotbeef's Beeftrack system.<br />

Spriggs J., Hobbs J. and Fearne A. (2000), “Beef producer attitudes to co-ordination and<br />

quality assurance in Canada and in the UK”, International Food and<br />

Agribusiness Management Review, vol.3, n.1–2000, pp. 95-110. The purpose of<br />

this article is to determine whether there are differences in the attitudes of beef<br />

producers in Canada and the UK to issues of horizontal and vertical<br />

coordination and quality assurance, through random sample surveys (by<br />

means of a mail questionnaire) of beef producers.<br />

Van Dorp K.J. (2003), “Beef Labelling: the emergence of transparency”, Supply Chain<br />

Management: an International Journal, vol. 8, n. 1-2003, pp. 32-40. This paper<br />

describes how the emergence of beef product information became relevant<br />

against the background of BSE. The paper describes the beef sector over time,<br />

through two case studies. From both studies, the emergence of product<br />

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