Home Tekstil Exports September 2020

64
HTE
PROFILE
“It is possible to increase sales by 100 percent with
a change in packaging”
Bürkan Çiftçigüzeli notes that we are witnessing more and
more examples of brands that increase their sales from 30
to 100 percent only with packaging change. Explaining that
packages with interesting designs and ease of use are needed
to differentiate in the packaging design market and attract
attention on the shelf, Çiftçigüzeli made the following statements:
“Packaging that offers practical benefits such as ease
of carrying and storage is a reason for preference for the consumers.
Hygienic and protective packaging, especially in food
products, creates confidence in the consumer and has positive
reflection on sales. Packaging design is a design discipline that
we, as B12 Creative Branding, have worked on for many years
and received awards. It is also one of the most important working
areas by our agency. As a team, we always make a shelf trip
wherever we go, both at home and abroad. We examine different
packaging designs together. For example, we were both
happy and surprised to see our new design abroad, while we
had not yet seen it in Turkey. In addition, we also review the
work in the publications and blogs that we regularly follow in
this context. We enthusiastically welcome each design project
in our office, personally check the competitors on the market
shelves on-site and collect information about them. While performing
our competitor analysis and shelf analysis, we look at
how these will create ownership in the eyes of Turkish consumer
and try to measure some of the effects. We definitely offer
all the design elements that we believe are correct.”
September 2020