CHUK October 20

Hair by Simon Webster
SHINE A LIGHT
ZOOM IN TO LEARN MORE ABOUT KAO’S INCREDIBLE SPOTLIGHT ON BUSINESS SUPPORT.
WITH AN EXTENSIVE VIRTUAL EDUCATION SCHEDULE HOSTED ON ZOOM THROUGHOUT
OCTOBER AND NOVEMBER, KAO IS HERE TO HELP FUTURE PROOF YOUR SALON BUSINESS
THE IMPORTANCE OF ECOMMERCE AND
SALON WEBSITES WITH EMIL MCMAHON
MONDAY 5 OCTOBER, 11AM TO 12:30PM
Emil McMahon is a business consultant and educator specialising in the hair
industry. Author of the book Don’t Sell, Emil specialises in all aspects of customer
service and client satisfaction, with a major emphasis on retailing.
This session looks at the importance of salon websites and the increasing
need to invest in e-commerce and m-commerce channels. With online shopping
having grown exponentially throughout lockdown, now is the time for salons to
invest in technology and shopping platforms that help secure client business,
especially their retail shopping. With hints and tips for setting up Facebook and
Instagram shopping pages and ideas for adding retail to salon websites as well
as looking at the need for a refresh and revamp of website content, the session
offers valuable, easy to understand help.
WHO’S IT FOR?
Salon owners
WHY LISTEN?
• Understanding e-commerce and m-commerce
• The value in updating website imagery and information
• Capturing online shopping that links directly to your salon
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CREATIVE HEAD