Business Action | Autumn 2020
Autumn 2020 issue of the independent North Devon-based business magazine covering news about business and enterprise in the area. This issue features our Business Activists answering your business questions plus Purple Tuesday and how businesses can make themselves more accessible to consumers with disabilities.
Autumn 2020 issue of the independent North Devon-based business magazine covering news about business and enterprise in the area. This issue features our Business Activists answering your business questions plus Purple Tuesday and how businesses can make themselves more accessible to consumers with disabilities.
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PURPLE HEADER POUNDS<br />
Access billion<br />
Tap into £274b of consumer<br />
spending on Purple Tuesday<br />
Are you Ready for Purple<br />
Tuesday?<br />
Would you like to have<br />
customers with a spending<br />
power of £274 billion per year<br />
in the UK?<br />
Or access to 7.1 million online<br />
customers who spend £3,640<br />
on average each year?<br />
Then join us to find out what<br />
Purple Tuesday and the<br />
Purple Pound is all about!<br />
What is Purple Tuesday?<br />
It’sanannualnational<br />
campaignaimedatgettingusto<br />
thinkabouttheneedsof<br />
disabledpeopleascustomers<br />
andhowwecanchangetheir<br />
customerexperience.<br />
Primarilyfocusedonretail–<br />
butalsovitalforanybusiness<br />
thatsellsonline–Purple<br />
Tuesdaypromotesbusinesses<br />
whohaveamadepublic<br />
commitmenttochangetheir<br />
customerserviceapproachfor<br />
disabledcustomers.<br />
LedbyMikeAdams,chief<br />
executiveofPurple,Purple<br />
Tuesdayhighlightsthe<br />
commercialvalueofdoingthe<br />
rightthingforcustomerswith<br />
disabilities.<br />
Didyouknowthatinthe<br />
UKafifthofthepopulation<br />
haveadisability?Andtogether<br />
withtheirfamiliesandfriends,<br />
Every business has the potential to access markets worth billions of pounds a year, whether you run a<br />
small shop or manage a factory with hundreds of employees. Even in times of recession, people still<br />
spend immense sums of money and some businesses increase their success. There are millions of sales<br />
opportunities available to you right now and on these pages we focus on three initiatives to help you<br />
benefit from accessing those markets<br />
disabledpeoplehavespending<br />
powervaluedat£274billion?<br />
Butlessthan10%of<br />
businessesintheUKknow<br />
howtoaccessthisPurple<br />
Poundmarket.Notonlyisit<br />
hugelyfrustratingfordisabled<br />
people,itisalsoabig<br />
commercialopportunitythat<br />
manybusinessescontinueto<br />
ignore.<br />
It’s about service<br />
PurpleTuesdayoffersachance<br />
forbusinesstoseethatit’snot<br />
justaboutdoingtherightthing<br />
(legallyandethically),buta<br />
waytogenerateincomeinan<br />
increasinglydifficulteconomy.<br />
Especiallyasdisabledpeople<br />
haveaconstantfighttofind<br />
goodcustomerservice,sothat<br />
whentheydo,theywillbeyour<br />
mostloyalcustomers.<br />
AsCovidhasforcedmany<br />
businessestogeneratemore<br />
incomeviatheinternet,here’sa<br />
verygoodreasontounderstand<br />
howtobecomeasaccessibleas<br />
possibleonline.<br />
Researchin2018<br />
highlightedhow14.5%ofthe<br />
UK’s48millionadultsusing<br />
theinternetweredisabledusers<br />
whoneededhelptoaccessweb<br />
sites.Andwherewebsiteswere<br />
accessibleforthem,theyspent<br />
£24.8billion.<br />
What is Purple Tuesday?<br />
Purple Tuesdayisabout<br />
creatingastepchange<br />
improvementintheawareness<br />
ofthevalueandneedsof<br />
disabledcustomers.Itisabout<br />
makingthecustomer<br />
experienceaccessible.<br />
Participatingorganisations<br />
makepubliccommitments(a<br />
minimumofonenewactivity<br />
orinitiative)toensurethey<br />
makesustainablechanges.<br />
Themainaimisto<br />
encouragebusinessestoopen<br />
uptheirproductsandservices<br />
tothedisabilitymarketfor365<br />
daysayear.<br />
■ Detailspurpletuesday.org.uk<br />
FREE WEBINAR 2-3PM TUESDAY 3 NOVEMBER<br />
HostedbytheBeReadyEmployerHub,ourwebinaronTuesday<br />
3Novemberfrom2to3pmwillfeatureapanelofbusiness<br />
peoplewhowillsharetheirexperienceofmakingcustomer<br />
serviceaccessible–seebelow.Pluspracticaltipsonhowtomake<br />
yourbusinessmoreaccessibletoo.It’seasierthanyouthink!<br />
Registerat eventbrite.co.uk/e/purple-tuesday-webinar-growyour-business-with-the-purple-pound-tickets-126402745013<br />
<strong>Business</strong><strong>Action</strong>editor Robert<br />
Zarywaczhaslivedwith<br />
Crohn’sdiseaseforalmost50<br />
years.Aninvisiblecondition,<br />
itimpactshowhetravelsand<br />
hischoiceoffood,which<br />
determineswherehecaneat.<br />
Aseditor,Robertiskeento<br />
supportdisabledpeopleboth<br />
asconsumersandin<br />
developingrewardingcareers.<br />
Sue WindleyfromtheBe<br />
ReadyEmployerHub,who<br />
willexplainhowtomakeyour<br />
shoppingexperiencesmore<br />
accessibleforeveryone–how<br />
toattractthoseloyal<br />
customerswhospend£3,640<br />
onlineeachyear.<br />
Denise Ansteysharesher<br />
experienceasanawardwinningdesigner,named<br />
BritishFemaleInventorand<br />
Innovator2009,whohas<br />
appearedonDragons’Den<br />
andWorkingLunch.Deniseis<br />
managingdirectorofHeartfelt<br />
Products,aNorthDevon<br />
businessthatmanufactures<br />
productsrangingfromface<br />
coveringstosensoryproducts<br />
forpeoplewithdementia.<br />
Don’tworryifyoumissPurpleTuesday,youcanwatcha<br />
recordingofthewebinarafterwards.<br />
Also,theaimofPurpleTuesdayistohelpyoutoprovide<br />
serviceto–andsellto–customerswithdisabilitieseverydayof<br />
theyear.Theeasieryoucanmakeitforpeoplewithdisabilitiesto<br />
buyfromyou,themoretheywillwanttobuyfromyou.<br />
Everyonewins!<br />
JOIN THE WEBINAR AT READYDEVON.ORG.UK<br />
10 business action | <strong>Autumn</strong> <strong>2020</strong> | business-action.co.uk
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