SleepTech September 2020

40
Comfytex: “Increasing bed
change trend due to Covid-19
caused an increase in our export
demands”
Gözde Seven, Comfytex Research Development Chief, comments on
their sales operations and export activities after Covid-19.
“As people stay at home for a longer time,
the trend of renewing old items has become
popular all over the world.
While the interval to renewing the beds of
people before the corona was 5-6 years,
this has completely changed with the
thought of the virus being settled.
On the mattress fabric side of the bed sector,
we are trying to manage our sales and
density by directing our domestic and foreign
market customers to make long-term plans.
As a result of these increasing of our sales,
our exporting statics showed us 80-90%
range has led to growth and our shipment
quantities have also increased. On the other
hand, we and our customers are aware that
everything planned can change day by day.
Because even if the business plans and management
are done in the most correct way,
the uncertainty of who will be quarantined
or who will be infected the next day has
become the reality of our lives, both for us
and the shipping companies we work with.
As a result, we are now struggling to manage
our increasing sales in the best way,
admitting the fact that everything planned
can change at once.
On the other hand, we constantly warn our
customers to plan long-term purchases and to
be prepared for disruptions that may occur.”