Waikato Business News October/November 2020

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22 WAIKATO BUSINESS NEWS October/November 2020 Waikato scoops national and international awards October has been an award-winning month for the Waikato with the region scooping national awards for its people, places and events. 2020 Beautiful Awards The Waikato region scooped three awards in the Keep New Zealand Beautiful 2020 “Beautiful Awards”. Hamilton was named Most Beautiful Large City, Victoria Street in Cambridge won Best Street and the iconic Ruakuri Bush Walk received the Kiwi’s Choice Place Award “Kudos goes to local hapu Ngaati Wairere, Hamilton City Council, and present and past Hamiltonians who always knew that Kirikiriroa was a beautiful city, helping shape the city over the many years,” said Hamilton & Waikato Tourism chief executive Jason Dawson. “Hamilton has developed into a progressive city with plenty of green space, restored gully systems, the award-winning visitor attraction Hamilton Gardens, Waiwhakareke Natural Heritage Park and the Waikato River and Lake Rotoroa (Hamilton Lake) at the city’s heart. “Cambridge residents, Destination Cambridge and Waipa District Council also should be chuffed with Victoria Street being named Best Street, following Cambridge’s win of Most Beautiful Town in the 2019 Beautiful Awards. “It was also pleasing to see the iconic Ruakuri Bush Walk named as Kiwi’s Choice Place as it is one of our region’s most popular short walks in Waitomo. “Over many years, numerous volunteers, organisations and local businesses have contributed to the biodiversity restoration, tree planting and pest eradication in Ruakuri Bush.” 2020 World Spa Awards The 2020 World Spa Awards named Resolution Retreats, a women’s-only resort based on the banks of Lake Karapiro, as ‘New Zealand’s Best Wellness Retreat’. The health retreat offers health and wellness lifestyle programmes from three days to three weeks. Resolution Retreats founder Joelene Ranby was excited with the recognition from the World Spa Awards and is pleased to be in a position to support local people through bringing women from all over New Zealand to the area and showing them some of what Waikato has to offer. Hamilton & Waikato Tourism Chief Executive, Jason Dawson, was proud of the acknowledgement for Resolution Retreats and the Waikato region in the World Spa Awards. “The establishment of Resolution Retreat in the Waikato is aligned to our 2016 Tourism Opportunities Plan, where we identified the opportunity to establish well-being experiences in the region,” he says. 2019 New Zealand Event Awards The 2019 HSBC New Zealand Sevens won Best International Event at the NZ Event Association’s annual Event Awards. This successful event has been delivered by New Zealand Rugby and 37 South Events, hosted by H3 and Hamilton City Council at FMG Stadium Waikato. The tournament was moved to Hamilton in 2018. 2020 Merlin Awards Zirka Circus owner Jeni Hou from Gordonton received the Merlin Award for Outstanding Contribution to Magic 2020 from the International Magicians Society. Central North Island alliance to attract domestic visitors Wintec women in engineering are making a stand Wintec’s women engineers featured in an image on social media recently with the words “We are a diverse engineering team” and were surprised at the attention they got. The post was so popular, it generated a notification from LinkedIn they were trending on #engineering. Engineering may often be considered a man’s world but Wintec engineering teachers Dr Maryam Moridnejad, Sarla Kumari, Josy Cooper, Elena Eskandarymalayery and their manager Dr Trudy Harris don’t agree. They want to see more diversity in their engineering classes, and they are on a mission to change up the ratio. The five women have a mix of mechanical, civil and electrical qualifications. Wintec Group Director, Trades and Engineering and Industrial Design, Dr Shelley Wilson says women make up 5-10 percent of Joelene Ranby engineering students at Wintec and the future is looking bright for graduates who can expect diverse opportunities. Wintec’s female engineers, from left, Sarla Kumari, Trudy Harris, Maryam Moridnejad, Elena Eskandarymalayery and Josy Cooper want to see more diversity in their classes. The Mighty Waikato region has partnered with five other regions from the Central North Island to entice New Zealand travellers to visit our part of the world. The new campaign entitled ‘Get Out More NZ’ showcases the big adventures that can be had within a short travelling distance, with a humorous twist. The campaign pokes fun at some of the family lockdown experiences that we all shared and encourages Kiwis to ‘Get Out More’ now that we can travel safely again. We’ve got granddads knitting, kids driving parents crazy and bored couples stuck inside watching the same TV shows – experiences that our target markets can relate to. The campaign offers an alternative adventure to these markets by showcasing the unique experiences on offer in our regions. The Coastal Bay of Plenty, Rotorua, Hamilton & Waikato, Tairāwhiti Gisborne, Ruapehu and Taupō regions are TELLING WAIKATO’S STORY > BY JASON DAWSON Chief Executive, Hamilton & Waikato Tourism inviting Kiwis to take a road trip through the diverse landscapes in the central North Island. From weekend roadies to longer drive holidays, there are plenty of suggested itineraries on offer for the adventure seekers, beach lovers, cultural explorers or those looking for family fun on the Get Out More NZ website. With more than 2.6 million people living within a threehour radius of Hamilton & the Waikato, the drive market is key to travelling within the Central North Island. Our regions normally collectively work together in our long-haul international markets, so with borders closed and the battle for the domestic visitor dollar underway, we thought it was best to collaborate to target the domestic drive market. While the rest of the country’s regional tourism organisations vie for a share of the New Zealand travel market, this collective decided to take a different approach and work together. In the wake of Covid- 19, this shift in strategy is “what we call in the tourism industry a ‘pivot’ to the domestic market”. The latest stats from the Ministry for Business, Innovation and Employment showed that our collective regions normally attract domestic visitors who inject $3.175 billion in our regional economies (year ending August 2020). Pre-Covid, New Zealanders would normally spend around $18 billion on domestic travel, so we are hoping to collaboratively capture a significant piece of that pie. The Get Out More NZ campaign will run until Christmas and will appear across Google advertising, Facebook, and print advertising. The campaign is targeting retirees, young families, and couples in the North Island. It offers an extensive collection of ready-made itineraries on the newly built website www.getoutmorenz.com. It’s a great tool for travellers seeking ideas for a short break away or even a roadie. Users can either coordinate their travel themselves or seek help to book through the regions i-SITE visitor information centres. So much of the tourism landscape has changed and all our organisations have certainly had to think outside the box to help our industry as much as we can. As regions, our collaborative approach to solutions and cohesive marketing hasn’t changed – we are just talking to an audience much closer to home. To find out more visit www.getoutmorenz.com
WAIKATO BUSINESS NEWS October/November 2020 23 Interactionz Ed 19.1x6 Interactionz boosts visual offering With a bright new website and a rebrand, social impact organisation Interactionz have launched into a new era. They are promoting their visualisation and facilitating service through visually.co.nz, which showcases their impressive graphic capabilities. The Visually team bring ideas to life in a visually memorable way and, in doing so, they enable their charity partner, Interactionz, to make an impact in our communities. Interactionz’ purpose remains the same – to facilitate opportunities for people experiencing barriers to inclusion to become more independent and active members of the community; and to provide learning opportunities that will contribute to eliminating societal barriers for people experiencing exclusion in their communities – but the new website means they can more easily distinguish the different arms of their offerings, and pitch the distinctive service to businesses and community organisations. Visually by Interactionz offer facilitation methods that extract the critical elements of your strategic plan, presentation or conversation – with the visual output proving an invaluable memory aid for participants afterwards. Visually provides an innovative alternative to presenting information. The team help to communicate complex information in a creative way that distils key elements and ensures the longevity of your message. The change in online presence coincides with an upcoming shift to new premises in Rototuna Town Centre off Borman Road and a change of leadership as the organisation goes full steam ahead in the era of Covid-19. Incoming Executive Leader Jennifer Calley brings a wealth of knowledge with a background in accountancy, having been with the organisation for 10 years as the Operations Leader, and earlier involved in numerous businesses outside of the not for profit sector. She describes her shift to the social impact space as a blessing. “It was an opportunity that gave me scope to do a role that had more meaning to it. I had a lot more purpose and I've had so much variety.” Interactionz provides mentoring services with individuals and training services to build capacity and capability within community organisations, while its commercial visualisation services supports businesses with its range of services. The new website enables clear engagement with potential customers who understand how it will meet their needs. Visually uses the power of images and pictures to tell your story in a way that resonates with your team, stakeholders and wider community. Visually captures conversations, deciphers documents, and portrays plans in a way that is clear, concise and easy to understand. What’s more, their approach of visual representation helps make information stick! Ninety percent of information sent to the brain is visual so the best way to communicate important information is visually. The graphic outputs organisations are left with are bright and colourful representations of what’s been said at their event – ready to display proudly on their walls. They also get a digital version which they can distribute. Visually by Interactionz also facilitates business teams to identify and articulate vision and values; plan and illustrate business direction - again with a visual output. From working to unify teams through to wellness plans and more, their visual planning tools have been used by small businesses as well as Fortune 500 companies. Some of their clients include Ministry of Health, NZ Post and WorkSafe. Locally, they have also assisted Te Waka and Waipā District Council. In the private sector, they have done work with boards and executive teams, and are getting repeat business. Business Development Leader Ann-Marie Davis says as part of their social impact they can offer community organisations a discounted rate for their training and visualisation services. Let’s work on revitalisation, by aiming high to bring big, meaningful change to our community where we are strong together! That means corporates and government agencies using their service have the extra benefit of knowing they are contributing back to the community via the Ākina-certified social organisation. Visually by Interactionz has also been approved as a supplier under the regional business partner scheme which means some businesses may be able to tap into government funding to use its services. “Some organisations might want to go through a well-being facilitated plan post-Covid,” says Ann-Marie Davis. “We will facilitate a planning session based on an organisation’s requirements, at the end of the session there will be a visual outcome, that is always our point of difference.” Jennifer Calley says in the Covid-19 era, they have also adapted to enable the team to do some of the visual work remotely using technology. “We are really aware that we're going to need to continue to adapt because the lessons of Covid are part of our new normal,” she says. “As a community we need to be intentional and work together, by engaging and seizing the opportunities that Covid-19 has placed upon us all. Let’s work on revitalisation, by aiming high to bring big, meaningful change to our community where we are strong together!” Commercial Property Management & Valuation At Bayleys, we believe relationships are what businesses are built on and how they succeed. We understand that to maximise the return on your property you need: Professional property management Expert valuation advice A business partner that understands your views and goals James Harvey Commercial Facilities Manager P 07 839 0700 M 027 425 4231 james.harvey@bayleys.co.nz Mike Gascoigne Branch Manager P 07 834 6690 M 027 430 8311 mike.gascoigne@bayleys.co.nz Curtis Bones Senior Commercial Property Manager P 07 834 3826 M 027 231 3401 curtis.bones@bayleys.co.nz Matt Straka Registered Valuer P 07 834 3232 M 021 112 4778 matt.straka@bayleys.co.nz Joe Healy Valuer P 07 834 3232 M 027 223 8069 joe.healy@bayleys.co.nz SUCCESS REALTY LTD, BAYLEYS, LICENSED UNDER THE REA ACT 2008 A LT O G ETHER B E TTER Residential / Commercial / Rural / Property Services
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Waikato Business News October/November 2020

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