SH1 to Auckland N The Boulevard Te Rapa Road Te Kowhai Road Turn to page 3 Arblaster. 24 WAIKATO BUSINESS NEWS <strong>October</strong>/<strong>November</strong> <strong>2020</strong> Gardens director retiring The mastermind behind the world-class Hamilton Gardens, Dr Peter Sergel, is retiring at the end of this year. Sergel has been a driving force behind the Hamilton Gardens since 1979 when he was asked to develop a concept plan for the park. He was appointed director of the Hamilton Gardens in 1995. Law firm names partner Establishing credibility: Why and how to do it PR AND COMMUNICATIONS > BY HEATHER CLAYCOMB Heather Claycomb is director of HMC Communications, a Hamilton-based, award-winning public relations agencys. Sam Douglas Hamilton law firm iCLAW, has named Sam Douglas as partner. Douglas, who has been with the firm for three years, joins co-founders Owen Culliney and Aasha Foley in leading the growing iCLAW team. Olivia Day and Simmi Singh have also been promoted to senior solicitor roles. Day specialises in employment matters while Singh has a focus on dispute resolution. <strong>Waikato</strong> firm wins A <strong>Waikato</strong> firm won a commercial painting category at the New Zealand Master Painter Awards in Rotorua. Mike Stent Decorators won the New Interior Large Residential award for its work at the Te Awa Lifecare Retirement Village in Cambridge. A common reputational goal my team is often asked to help achieve for clients is to establish them and their business as a thought leader in their field. Recently, Rosie Harris on my team put together some thoughts about how our team goes about making this happen so I thought I would share this with <strong>Waikato</strong> <strong>Business</strong> <strong>News</strong> readers this month. We always say that becoming a thought leader is not something that happens overnight; it most often takes years of sustained effort to position a business as an eminent voice. To do so, businesses need to establish credibility, defined as the quality of being believable or worthy of trust. Achieving credibility can be done by the organisation itself, but it really requires the involvement of third-party opinions and backing. After all, what is more believable – a business tooting its own horn, or a story on the organisation from a reputable source (such as the media, their customers or partners in business)? The following are three essentials for building your business’ trustworthiness. The media A key channel through which to build trust is through traditional media. Why? Because media outlets have large audiences and those we work with have established public trust. When you read an article in <strong>Waikato</strong> <strong>Business</strong> <strong>News</strong>, Stuff or NZ Herald you trust that the journalists have done their research and applied rigour to whatever they may be printing. In fact, an AUT report published earlier this year showed that 53 percent of New Zealanders trust the news most of the time. As we always say when working with the media, this channel will only work to establish credibility if you have a great story to tell. More than likely you do, so the goal is to craft a story so it has a strong news angle that appeals to the media gatekeepers. The dream situation is when you have the media coming to you for comment; this is what can take years to establish. If you’re a honey company and a journalist is doing a story on the effects of Covid-19 on the industry, you want that journalist coming to you. That’s when you’ll know they see you as a credible and leading entity. Your customers If you offer an outstanding product or service, surely your customers should be your biggest advocates. The key benefit of using customers in your communications is that they have first-hand experience of your business, and likely have similar characteristics to your potential future customers. People like to hear from others like themselves – if I see an older man dressed for the beef farm spouting how amazing a vegan handbag is, I would question whether the handbag is really one I want or should buy (and might just be generally confused!). A great way to get customer endorsement is through testimonials, so others can read about their experiences of the product or service. A testimonial is one of the most important pieces of copy you can put on your website, social media or any other marketing communication. It shows customers that someone else has tried this, and liked it, reassuring them that your product is tested and a safe investment. When you’ve found customers happy to provide a testimonial, follow this formula: the before stage, when the customer has an issue or problem, the after stage sharing the results and the overall experience; how did they feel after interacting with the business? Even better than a written testimonial? Get visual with it and make video content of customers using your product or service. This can be far more engaging for those you’re trying to reach, and works well in digital advertising. Provide the evidence It’s something you learn at school; you can’t make a statement without having the evidence to back it up. You can say that your vitamin range will prevent aches and pains, but you need statistics to sit behind that charge. If it’s research, it should be conducted by an independent entity, or if it’s a survey it should have a wide enough sample so it is an accurate representation of a particular population. People respond to stats, and if you’re writing a media release or statement the journalist will need the evidence for their story – you can’t just say that 50 percent of New Zealanders love camembert cheese without citing a source. Establishing credibility and becoming respected as a thought leader takes time and purposeful perseverance. Using these three pieces of advice will get you started. 4 The WAIKATO BUSINESS NEWS <strong>October</strong> 15 – <strong>November</strong> 15, 2009 A BEAUTIFUL LIFE Serie Limitee wa l coverings by ELITIS DIRECT FROM FRANCE Serpentine – drfting ribbons in 8 colourways. Lipstick – in 6 colourways. Suitable for home decor or professional suites. A co lectors portfolio. Wa l coverings exclusive to Home Design Queenwood Vi lage, Hamilton. Phone (07) 855 5247 www.homedesign.net.nz forwardinspiredcorporatemusts U G U S T / S E P T E M B E R 2 0 1 6 V O L U M E 2 4 : I S S U E 8 W W W . W B N . C O . N Z F A C E B O O K . C O M / W A I K A T O B U S I N E S S N E W S Associate professor Dr Peter Sun at <strong>Waikato</strong> University’s Management School. T H E R E G I O N ’ S B U S I N E S S V O I C E CREATING GREAT LEADERS A unique partnership between business and the University of <strong>Waikato</strong> is creating leaders across both business and community organisations. T By GEOFF TAYLOR he Community and Enterprise and Leadership Foundation (CELF) programme at <strong>Waikato</strong> University’s Management School is a co laboration between the university and Community and Enterprise Leadership Foundation - a <strong>Waikato</strong>-based trust - which has the aim of producing great and connected leaders for the region. The nine month course, convened by associate professor - management communication, Dr Peter Sun has turned out its first 21 graduates and a second cohort began the second course last month. A fundamental point of difference with the programme is that it combines an equal number of representatives from both business and not for profit Continued on page 3 tive Mixing Solutions for Your Toughest Application Requirements SPX is a multi-industry manufacturing leader with operations in more than 35 countries. Lightnin, an SPX brand, provides a new economical Portable and Fixed Mount Mixer System configured to meet your unique process requirements. With one mixer it is possible to configure a clamp-on, open tank or sealed mixer design. S-Series I-Series • Sanitary a l stainles steel design • High quality at a competitive price • Direct and gear options provide fu l range of shaft speeds • For tank size: 25 - 5,000 gal. (0.1 - 20m3) • 50 Hz and 60 Hz • Designed for OEM systems and end users in general chemical industries • Simple, compact, CE, 3A clean design available • Wide range of impe lers and mounting options Contact us for more info: 0800 500 278 | www.spx.com/nz Scan to Learn More The 2 OPULENT RIVERSIDE RESIDENCE FIRST AID CABINET For you office, home, beach house, factory. Made in NZ. ART for your wa l, also ideal CD cabinet Sizes: 600mm x 170mm $475 inc GST, 500mm x 500mm $395 inc GST.Contact Vicky Broadbent, mobile 021 633 404, email sales@firstaidart.com www.firstaidart.com 4 Spread over three levels, this residence occupies a spectacular site on the banks of the <strong>Waikato</strong> River and over fantastic views of the river and the iconic Fairfield bridge. The lavish interior with award winning kitchen and up to the minute chattels complete with lift wi l definitely win your heart over. Tenders close 4.00pm, 5th <strong>November</strong> 2009 contact Tony Kerapa, Harcourts Real Estate to view 021 284 8633, 07 843 3099. <strong>Waikato</strong> GET YOUR TOP OFF! <strong>Business</strong> <strong>News</strong> I April/may 2013 Volume 21: issue 4 www.wbn.co.nz $20m expansion keeps Sealed Air ahead of market One of the best looking hard top convertibles on the road is the New Peugeot 308 CC. World class safety features, impeccable drive and exce lent fuel economy. The New 308 CC is going to be the big head turner this Spring/Summer. To book a test drive contact <strong>Waikato</strong> Motor Group, 07 849 7733, e-mail ma t@wmg.co.nz, www.wmg.co.nz. <strong>Business</strong> <strong>News</strong> <strong>October</strong> 15 – <strong>November</strong> 15, 2009 Volume 17: issue 10 Kudos Awards special Pages,16 and 17 Employment Law with Anne Aitken Page 10 Investment with Stuart Anderson Page 14 Export Feature Pages 20 – 22 Tax Law With PwC Page 12 www.wbn.co.nz Reading market needs nationaly and around the globe sets the team at Sealed Air, Te Rapa ahead of the field. By Mike Blake n an exciting expansion move, costing in excess of $20 million and involving planning and designing a new plant as we l as upgrading existing buildings, the company has responded to the needs of its customers in the growing global dairying market. Sector manager-ANZ dairy John Dawson said: “We saw the need for customer security/retention and realised that investment in new technology would a low Sealed Air to support clients’ growth, many of whom are involved with dairy in the local and more particularly the international marketplace. “And being in a very competitive global market, this investment gives us an edge,” he said. “While our research and development team and designers on site are thinking globa ly and loca ly, a focus has been on how to play to New Zealand’s strengths in the international dairy space.” “With this investment we have advanced our ability to the standard is set Manuka honey is one of the world’s great health honeys and has become a well known food icon of New Zealand. Now the scientist who discovered the original manuka activity has put his name to a Gold Standard that defines the unique bioactivities identified in his research and will give customers confidence in the honey product they are purchasing. Read ‘Manuka honey’s medical and health marvels’ on Page 5. ON OFFICIAL opening day, visitors walk down the driveway in front of the new Sealed Air multiwa l paper sack production facility at Te Rapa with renowned plastics man Bi l Foreman centre front. – photo courtesy Rhys Palmer Sourcing food and beverage for your business is easy with Gilmours. Great Range ✓ Great Prices ✓ Great Service ✓ Earn Fly Buys Points tailor-make solutions for that market.” “And our solutions fit we l,” said John. “Our expansion project is one of the largest capital investments undertaken globa ly by Sealed Air for 2013. “New equipment brought in from Germany enables us to produce 25kg multi-wal bags for packaging export milk powder far more accurately and efficiently than we currently do. “These are high performance bags made to the strictest hygiene demands of our dairy export sector,” said John. “We make and deliver and the client fi ls and exports.” There is enough demand for the 25kg bags in the New Zealand market alone to keep the new production line ro l- ing 24/7, according to John. The project began back in 2011 under the expert supervision of manufacturing director, Hamilton-Rotorua, John Ha l. OUR YOUR INSIDE Torpedo 7 has Raynes Precinct on the move at Titanium Park R “Planning began in earnest and in 2011 with conceptual designs drawn up and requests for proposals advertised for the manufacture of the facility. “By the end of 2011 contracts were in place and groundwork had begun,” he said. “Building progressed through 2012 and was completed in <strong>November</strong>, about six months ahead of projections.” “And it needed to be, considering the volumes Continued on page 5 (centre pages) Frustrated TGH boss says: “Consider the big picture” By Mike Blake ecent claims that there has not been enough consultation on Tainui Group Holdings’ proposed development at Ruakura seem to have lost sight of the bigger picture and TGH CEO Mike Pohio is encouraging people to take a step back and consider the project in its entirety. More than half of a l freight in New Zealand is today transported between Hamilton, Tauranga and Auckland. “Current volumes wi l double over the next 20 years and the real issue is understanding that there are significant value-add opportunities for <strong>Waikato</strong> in what is being carried in trucks and on trains,” said Mike. “There is also the issue about how we most e ficiently deal with what is coming at us.” Ruakura has direct access to the existing East Coast main trunk railway which connects <strong>Waikato</strong> and Bay of Plenty to We lington and Auckland. If you’re a business owner, club o represent an association you could HAMILTON become a Gilmours member, it’s FREE! The Simsey TGH CEO Mike Pohio The <strong>Waikato</strong> Expressway wi l run alongside it which wi l give a direct motorway link into Auckland. “That means Ruakura wi l take a lot of that freight o f local roads,” said Mike. “Value-add benefits from the proposed Ruakura development wi l be shared by many people and organisations in <strong>Waikato</strong>,” he said. “This project has strong elements of national benefit and it is certainly hugely important regiona ly.” In total, the development is estimated to a tract more than $3 bi lion of direct investment, Continued on page 39 <strong>Waikato</strong> Church Road <strong>Business</strong> <strong>News</strong> GILMOURS HAMILTON Ph 07 849 4945 • 13 Simsey Place Monday: 8am-8pm Tuesday to Friday: 8am-6pm Saturday: 8am-4pm JAnuary 15, 2010 – February 15, 2010 Volume 18: issue 1 www.wbn.co.nz Selling tips with Roger Brooksbank - Page 23 Performance Management Employment Law with Anne Aitken - Page 8 Investment with Stuart Anderson - Page 8 Busi ess INSIDE Thewaikato ews VOLUME 16: ISSUE 7 www.wbn.co.nz Hamilton company cracks human waste problem Disposing of human waste is a global po lution problem to which a Hamilton company has come up with a revolutionary answer. Enviro Energy Ltd’s groundbreaking sludge elimination system, ca led the STERM, was o ficia ly launched by the Minister of Trade, Hon Phil Goff, at Hamilton’s Wastewater Treatment Plant recently. The STERM eliminates sludge – the end product of sewage treatment plants – which is traditiona ly either, loaded into trucks an dumped in landfi ls, applied to land as fertiliser, or composted. The proce s incorporates a unique proprietary drying proce s, converting the dewatered sludge into a sterile fuel which is then recycled to provide energy for the system, leaving only an inert sand/ash as the end product. By MIKE BLAKE July 15 – August 15, 2008 WAIKATO BUSINESS NEWS 25 YEAR EDITION COMING SOON By MIKE BLAKE Dealer Principal Ingham Motor Group with Pam Roa - Page 6 JULY PROFILE JOHN INGHAM Page 2 The sand/ash that remains, represents a 93 percent reduction of the wet sludge proce sed and can be used commercially, for example as road aggregate. Rob Arblaster, managing director of Hamilton-based Enviro Energy, says: “The STERM is unique. We have been developing it for 16 years and are now at the point where it is ready to be used in a commercial environment. “It’s safe and offers triple bo tom line advantages. For example, there are huge carbon fuel savings, local communities benefit because there’s no odour and there are significant environmental benefits.” The STERM has already a tracted international a tention. Enviro Energy took part in a high-tech sector trade mission to the United States and Canada last <strong>November</strong> organised by New Zealand Trade and Enterprise and led by Hon Phil Go f. But Putaruru Blue Spring is world class A desire to ‘make something good for people’ saw property man Ian Riley dip his toe into the water. .literally. Jus three years ago he invested in a Putaruru company, New Zealand Quality Waters Ltd, that was bottling natural spring water to world class standards. Ian also reckons that 20 years in project management with major oil companies, developing major petroleum industry infrastructure throughout Australasia and South East Asia has given him an excellent grounding for this type of business. Importan to the company’s success is the source of water .the famous Blue Spring from which water of the utmost purity has flowed for thousands of years. Continued on Page 5 During the mi sion, the company visited several cities and counties to meet with o ficials and, as a result, the STERM is being considered by at least one major North American city. In addition, with the support of New Zealand Trade and Enterprise, Enviro Energy won a coveted place on the Global Acce s Program run by the University of California, Los Angeles (UCLA). With a JUST checking . Phil Go f checks what goes in, before checking what comes out. Or could that be checking what has already come out before it goes in (to the plant) and comes out again? Anyway, he took a few bold steps up the ladder, where others feared to tread, and confirmed it was definitely ‘sludge.’ view to developing business and competitor analysis, and the STERM. strategies, the Global Acce s developed a busine s plan. “With the STERM’s triple bo tom line advantages, it Program links international In the early research and technology companies with development stages, the represents an exciting alternative for cities. A real plus is exceptionally high-calibre students participating in UCLA’s a grant from New Zealand’s that it has a footprint of only company was supported by prestigious Fu ly Employed Foundation for Research, 20 x 18 metres and can easily be integrated into existing MBA Programme. As a result Science and Technology. Mr Arblaster says the challenge now for Enviro Energy is significantly reduce future land treatment facilities. It can also to find worldwide markets for use requirements.” of its relationship with this programme, Enviro Energy benefited from exceptional research Trade Minister Phil Go f congratulated Hamilton-based company Enviro-Energy for its perseverance when he o ficia ly opened its By MIKE BLAKE new pilot proce sing plant at the Hamilton Wastewater Treatment Plant recently. “This clean technology, which was developed by the company over 16 years, represents a real the company’s export potential. Enviro-Energy takes a bow Past winners of the Westpac <strong>Waikato</strong> Busine s Exce lence Awards exto led the benefits to their companies at the launch of the 2008 Chamber of Commerce Awards. Addre sing the many invited busine s people from throughout the <strong>Waikato</strong>, Stainle s Design managing director John Cook, winner of the <strong>Waikato</strong> Management School Leader of the Year Award in 2007 said: “Winning the Award is not the end of the proce s, for us it’s just the beginning. It has been inspirational an driven us to extend ourselves further. “The Awards are a tribute t our sta f who took up the cha lenge and showed their commitmen to the company’s ongoing succe s." Stainle s Design also won the Sta ford Engineering Manufacturing Exce lence Award and topped that o f with the Westpac <strong>Waikato</strong> Busine s of the Year Award. <strong>Waikato</strong> Chamber of Commerce CEO Wayne Walford said: “The Busine s Exce lence Awards are a l about holding up our heroes. “They support our ta l poppies and those busine ses prepared to take a risk – especia ly in the cu rent economic climate.” “The Awards are a proven medium for benchmarking <strong>Business</strong> Awards launch info@dpmedia.co.nz 07 838 1333 | dpmedia.co.nz breakthrough and could have big implications for the way sludge from waste water is treated and for leadership models,” he said. “And for new busine ses they o fer strong networking opportunities with companies already succe sful."Entering the Awards is a simple proce s. Ca l the Chamber 839 5895 and an entry pack wi l A HAPPY DUO . Labour minister Phil Goff with Rob be sent to you. Or enter on line at www.beawards.co.nz. Entries close at 4pm, Friday, <strong>October</strong> 3. The whole proce s from nomination to judging to selection of winners culminates in a fabulous black tie Awards Dinner at Mystery Creek on Friday, <strong>November</strong> 14. Employment How chopsticks and forks can her Photograph by Edward Aish (Pro-Vision) Emissions Trading The cost of rogress Investment Getting an edge on the market Page 9 UK business migrants Show interest in Hamilton Page 16
WAIKATO BUSINESS NEWS <strong>October</strong>/<strong>November</strong> <strong>2020</strong> 25 Hi there New Zealand, nice to meet you. Allow us to introduce ourselves...We are Qoin With a proven background supporting business globally, Qoin identified the need for a widely used reliable digital currency platform that enables consumers to spend with their favourite merchants instore or online. • • • Qoin Merchant: Carl Ludwig, Fibre For Good
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