November/December 2020
November/December 2020 issue of Foodservice and Hospitality magazine.
November/December 2020 issue of Foodservice and Hospitality magazine.
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Garland-Welbilt Canada acts on COVID-19 strategy<br />
with an outward focus s<br />
By Danielle Schalk<br />
Begets Support<br />
Garland-Welbilt Canada acts on COVID-19<br />
strategy with an outward focus BY DANIELLE SCHALK<br />
The company joined forces with<br />
its service partners to mobilize<br />
food delivery to those in need<br />
When pandemic shutdowns came into<br />
effect in March, Mary Chiarot, vicepresident<br />
& general manager, Garland-<br />
Welbilt Canada says her company saw<br />
“the whole pipeline come to a standstill.”<br />
But, rather than shut down completely,<br />
the Mississauga, Ont.-based<br />
company operated<br />
factories on reduced<br />
hours and adjusted to<br />
accommodate whatever<br />
demand remained<br />
from hospitals, institutions<br />
and retail. Our<br />
approach was less<br />
about hunkering down<br />
and being focused<br />
inwardly, but rather we<br />
focused outwardly,” says<br />
Chiarot. “Part of our<br />
success in the Canadian<br />
market is not just what<br />
we do every day [as<br />
a manufacturer], but<br />
our leadership position<br />
within the foodservice<br />
industry. And, we believe we have a responsibility to<br />
support the industry,” Chiarot explains, noting her<br />
philosophy has long been a pillar of Garland-Welbilt’s<br />
strategy. Among its key efforts is scholarships and bursaries<br />
to help develop the industry’s future leaders. But,<br />
in the face of sudden challenges created by COVID-<br />
19, this commitment was not only maintained, but<br />
greatly expanded.<br />
When considering how best to offer support,<br />
Garland-Welbilt’s industry partnerships, such as consultants,<br />
servicing partners and industry associations,<br />
as well as customers/operators, were top of mind. The<br />
company looked at how they were being impacted and<br />
searched for ways to “work closely with them in order<br />
to support them and, in turn, [have] them support us,”<br />
Chiarot adds.<br />
“We quickly tabled a bunch of things we could do<br />
and set out with our troops to try and reach out and<br />
drive some of those initiatives forward,” shares Jeff<br />
McMullen, vice-president, Sales, Canada at Garland-<br />
Welbilt Canada.<br />
Among the initiatives put in motion was outreach<br />
to community kitchens, including Community<br />
Food Centres Canada, offering additional equipment<br />
and support preparing food and meals. “We quickly<br />
reached out to partners like Gordon Food Service and<br />
Bridor…and asked for donations; they quickly ponied<br />
up and chef Geoff [Scott] produced those meals,” says<br />
McMullen. “In excess of 2,000 meals were delivered out<br />
of [the Welbilt Canada Culinary Centre] within the first<br />
30 days.”<br />
The company offered additional support communities<br />
by loaning equipment to charitable organizations,<br />
temporary kitchens and food centres. It also worked<br />
with its service partners to subsidize repairs and<br />
installation costs. These partners were also mobilized<br />
40 FOODSERVICE AND HOSPITALITY NOVEMBER/DECEMBER <strong>2020</strong> FOODSERVICEANDHOSPITALITY.COM