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November/December 2020

November/December 2020 issue of Foodservice and Hospitality magazine.

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Garland-Welbilt Canada acts on COVID-19 strategy<br />

with an outward focus s<br />

By Danielle Schalk<br />

Begets Support<br />

Garland-Welbilt Canada acts on COVID-19<br />

strategy with an outward focus BY DANIELLE SCHALK<br />

The company joined forces with<br />

its service partners to mobilize<br />

food delivery to those in need<br />

When pandemic shutdowns came into<br />

effect in March, Mary Chiarot, vicepresident<br />

& general manager, Garland-<br />

Welbilt Canada says her company saw<br />

“the whole pipeline come to a standstill.”<br />

But, rather than shut down completely,<br />

the Mississauga, Ont.-based<br />

company operated<br />

factories on reduced<br />

hours and adjusted to<br />

accommodate whatever<br />

demand remained<br />

from hospitals, institutions<br />

and retail. Our<br />

approach was less<br />

about hunkering down<br />

and being focused<br />

inwardly, but rather we<br />

focused outwardly,” says<br />

Chiarot. “Part of our<br />

success in the Canadian<br />

market is not just what<br />

we do every day [as<br />

a manufacturer], but<br />

our leadership position<br />

within the foodservice<br />

industry. And, we believe we have a responsibility to<br />

support the industry,” Chiarot explains, noting her<br />

philosophy has long been a pillar of Garland-Welbilt’s<br />

strategy. Among its key efforts is scholarships and bursaries<br />

to help develop the industry’s future leaders. But,<br />

in the face of sudden challenges created by COVID-<br />

19, this commitment was not only maintained, but<br />

greatly expanded.<br />

When considering how best to offer support,<br />

Garland-Welbilt’s industry partnerships, such as consultants,<br />

servicing partners and industry associations,<br />

as well as customers/operators, were top of mind. The<br />

company looked at how they were being impacted and<br />

searched for ways to “work closely with them in order<br />

to support them and, in turn, [have] them support us,”<br />

Chiarot adds.<br />

“We quickly tabled a bunch of things we could do<br />

and set out with our troops to try and reach out and<br />

drive some of those initiatives forward,” shares Jeff<br />

McMullen, vice-president, Sales, Canada at Garland-<br />

Welbilt Canada.<br />

Among the initiatives put in motion was outreach<br />

to community kitchens, including Community<br />

Food Centres Canada, offering additional equipment<br />

and support preparing food and meals. “We quickly<br />

reached out to partners like Gordon Food Service and<br />

Bridor…and asked for donations; they quickly ponied<br />

up and chef Geoff [Scott] produced those meals,” says<br />

McMullen. “In excess of 2,000 meals were delivered out<br />

of [the Welbilt Canada Culinary Centre] within the first<br />

30 days.”<br />

The company offered additional support communities<br />

by loaning equipment to charitable organizations,<br />

temporary kitchens and food centres. It also worked<br />

with its service partners to subsidize repairs and<br />

installation costs. These partners were also mobilized<br />

40 FOODSERVICE AND HOSPITALITY NOVEMBER/DECEMBER <strong>2020</strong> FOODSERVICEANDHOSPITALITY.COM

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