Auto Detailing News Winter issue

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EVENTS CALENDAR FEB 4-6, 2021 MOBILE TECH EXPO – ORLANDO Gaylord Palms Resort mobiletechexpo.com FEB 17-19, 2021 SCWA CONVENTION & CAR WASH EXPO Fort Worth Convention Center Fort Worth, Texas swcarwash.org SEPT 27-29, 2021 2021 AMERICAN CAR WASH EXPO Georgia World Congress Center Atlanta, Georgia secwa.org OCT 4-6, 2021 NORTHEAST REGIONAL CARWASH CONVENTION Atlantic City Convention Center Hard Rock Hotel & Casino nrccshow.com NOV 15-17, 2021 CAR WASH SHOW Las Vegas Convention Center Las Vegas, Nevada carwash.org *These shows are still scheduled at the time of publication of this issue. However, shows might still be canceled due to Covid-19. Check websites for each show for more information. Santa Rosa Detailer Celebrates Grand Opening 2021 Shawn Sepulveda, owner of A Perfect Experience Auto Detailing, now known as A Perfect Experience (APE) Luxury Auto Spa, believed people were ready for an outdoor family-friendly event as long as it was safe, masked and socially-distanced. Following all CDC guidelines, Sepulveda celebrated the grand opening of his new 5,500 square-foot APE Luxury Auto Spa with a Trunk or Treat Car Show on Sunday, October 25. According to a press release, in addition to changing his business name to APE Luxury Auto Spa, the move to a larger 5,500-square-foot facility now provides room to offer several aesthetic services they were contracted out in the past, such paintless dent repair (PDR), window and glass chip repair, cosmetic wheel and rim repair, paint protection film (PPF), and window tint installation . Now those services are all offered under one roof. APE Luxury Auto Spa partnered with the North Bay Impalas Club to host what they hope will become an annual car show event. There were no entry fees for the Trunk or Treat Car Show. There were also food trucks, a deejay, raffles and giveaways, and plaques and trophies for the winners of the car show. APE also now highlights their Transparent Warranties – the first warranty program ever to cover automotive detailing and aesthetic services. Transparent Warranties offer unprecedented coverage for PDR, PPF, glass repair, headlight repair, tire and wheel work, key fob replacement, and both interior and exterior detailing work. These warranties are the only ones of their kind on the market for detailers. Sepulveda has prepped multimillion-dollar classics and exotics as a member of the highly prestigious McCall’s Motorworks Revival and The Quail Detailing The latest on Mobile Tech Expo 2021 As of now, the 2021 Mobile Tech Expo is still happening, although show officials said they are closely monitoring Covid and will be keeping the health of the community and the show participants as its top priority. The Show, slated for February 5-6 with its Education Day on February 4, will take place at the Gaylord Palms Resort in Orlando. Educational sessions will go on throughout the day and on Saturday, February 6, International Detailing Association Certification testing will be offered. According to an official statement: We are excited to bring the 2021 Mobile Tech Expo back to Orlando at the Gaylord Palms Resort. We are closely monitoring the virus, following local health guidelines alongside those within the hotel property as the safety and health of our attendees, exhibitors, and local community is our highest priority. As the situation changes, we will assess and communicate any changes with these guidelines. Here are a few of the educational sessions being offered pertaining to detailers: • Current Marketing Trends for Selling 8 a.m. - 9 a.m., THRU, FEB 4 What’s the number one thing needed for anyone that is selling something? Their attention! Marshall Hill, Total Auto Solutions and DJ Patterson, EcoGreen will take a look at where customer’s attention has been over the past few years, current market trends and forward thinking maneuvers for Detailers to best use in their B2C & B2B marketing efforts. • Three Unique Ways to Grow Your Business 9:30 a.m. - 10:30 a.m., THRU, FEB 4 We all know a lot of the standard things we are supposed to be doing in our business. Sales, marketing, customer follow-up, have a website, get reviews, etc. Some we do really well and some we can do better. Coach Cory K will help INDUSTRY NEWS Teams at Monterey Car Week. He is also Santa Rosa’s only Air Force One Detailer. He and the team have restored and are continuing to preserve and protect the original presidential jet, Air Force One on display at Seattle’s Museum of Flight. Sepulveda has been part of these events as a member of Master aircraft and automotive detailer, Renny Doyle’s famous Detail Mafia, an exclusive group of detailers – ‘Made-Men’ – who strive to be the most accomplished and technologically-advanced team of automotive detailers in the U.S., and artisans in the care and maintenance of automotive paint and automotive interiors. you find unique ways to create the life and business you want. • The Wall 4 p.m. - 5 p.m., THRU, FEB 4 Join John Corinella, CD-SV of American Detail Corp. in this motivational seminar focused on identifying and overcoming the obstacles in your path. John will be touching on topics related to identifying challenges, chasing your dream, building self-confidence, positive and negative influences, the impact of being tapped into the IDA, and much more. Leaving 2020 behind and looking into a fresh year in 2021, you won’t want to miss this session! • Sell Your Used Equipment, Old Stock or Product Line on eBay 11 a.m. - 12 p.m., THRU, FEB 4 Have used equipment that is taking up space in your shop, garage or storage unit? Do you have a product line and are looking for a venue to sell online or are you interested in creating a side income that you can run right from your business? 18 | AUTO DETAILING NEWS | VOL. 5, NO. 4 • WINTER 2020
SEMA360 attracts thousands of attendees, includes Mike Rowe of Dirty Jobs Thousands of industry professionals logged onto www.sema360.com on November 2 to take part in the first day of SEMA360 , a five-day online trade-only event where attendees from throughout the world could interact with automotive parts manufacturers, see new trends and products, network, and hear from leaders and experts in the specialty equipment aftermarket industry, a press release reported. Following a live Keynote Q&A powered by OPTIMA Batteries and featuring Mike Rowe and Tanner Foust on Monday morning, SEMA360 officially opened for attendees who were looking to connect with the more than 650 manufacturers that are headlining the event. Rowe, creator and host of the hit TV series “Dirty Jobs,” and Foust, industry celebrity and driver, broadcasted live from their respective locations. During the halfhour episode, the two talked about the state of the automotive aftermarket, their passion for the industry and the need to inspire more people to get involved in the aftermarket trade. Rowe shared his experience and stories behind the success of his show “Dirty Jobs,” how the mikeroweWORKS Foundation came to be and how it evolved from a PR campaign for skilled labor to a scholarship fund for those willing to learn a trade that’s in demand. “There is a real shortage of skilled technicians across the country, and real opportunities to prosper in those trades,” said Rowe. “My foundation gave away $1 million in work ethic scholarships this year to people who want to learn a trade and help close the skills gap.” Foust, who was streaming live from OPTIMA’s event Hi-Performance Expo, gave attendees a sneak peak of the track, shared his insight on the diversity of the industry and talked about how the industry is persevering during this unprecedented time of COVID-19 . “The enthusiast world and automotive market is healthy,” said Foust. “When you cruise around in SEMA360 and what we’ll do the next couple of days here through this platform, you’ll meet a lot of people who are almost investors. You’ll find people who have innovated. People are tinkering and inventing and putting their passion into physical representation.” SEMA360 also allowed for attendees to view more than 2,200 products in the New Products Showcase, see over 300 custom vehicle builds, and take part in more than 30 industry-specific education sessions throughout the week. Each SEMA360 day was full of exclusive seminars and events. Andrew Morgan, Keystone Automotive Operations Category Director-Truck & Off-Road, said in a press release, “In these challenging times, we have to be flexible and adapt, and we are very thankful SEMA found a way to help bring the industry together.” Amy Fitzgerald, owner of Cool Hand Customs, also was looking forward to connecting with the industry on SEMA360. “The ability to connect with others in the industry this year is more important than it has ever been,” she said in a press release. “With the education seminars and all the virtual opportunities it offers, SEMA360 is an invaluable resource this year for all of us who make not only our careers but our lives in this industry.” “Our industry is resilient, and it’s making history by coming together to conduct business through the online platform,” Tom Gattuso, SEMA vice president of events, stated in a press release. “We were unable to have an in-person event this year, and the industry was able to pivot and find a way to conduct much-needed business in preparation for a successful 2021. We are looking forward to seeing even more activity in SEMA360 as the week continues.” Paul Apollonia will help you discover how eBay can be a sales tool on your mobile device, an overview of listing items, taking photos, pricing, and shipping tips. • What Your Accountant is Not Telling You 1 p.m. - 2 p.m., THRU, FEB 4 You may get all the proper forms and taxes completed on time. You probably have never had your business audited with regard to any of the forms or tax returns you have submitted. Yet, there are many things that you should know about the accounting aspect of your business. Your accountant may know most of them, but to make sure, both of you have to be “on the same page”. In this session, Tom Shay will share 14 key aspects of financial management that you should be aware of. • Insulate Earning Capability with Additional Revenue Streams 8 a.m. - 9 a.m., THRU, FEB 4 Was your income impacted last year by the Pandemic? Some of us had greatly reduced income because we rely solely on revenue from detailing services. In this session, Prentice St. Clair, CD-SV, RT, will talk about what it takes to be a more rounded “automotive reconditioning” technician. With 22 years teaching and providing multiple services, Prentice can help you understand what it takes to learn and equip yourself to be multi-talented, so that you can dramatically increase the average ticket price per vehicle. • Proper Pad Care and Maintenance 1 p.m. – 2 p.m., THRU, FEB 4 The intention of this educational seminar is to educate/advise on proper care and maintenance of all pad types foams, microfibers and wools. The seminar will cover care and maintenance of all pad types and will be advised from the time of purchase to knowing when it's time to replace. The intention is to educate on how to get the maximum performance and durability (work time) from buffing pads. Maintenance will include how many pads to use per vehicle, when to change pads, how often to clean while buffing and when to clean for new job. We will also be discussing “best practices” on cleaning pads, differences and “tricks to the trade” on best ways to clean various types of pads. We hope that attendees leave with better knowledge of identifying the best ways to clean various types of pads, what processes will work best and “best practices” of getting the best performance and longevity from your buffing pads. Speakers: Clint Hintz, CD-SV, RT and Justin Labato, CD-SV, RT, Buff and Shine. JL’s Showroom Detailing, Inc. • Chemical Technology to Boost Your Profits 9:30 a.m. – 10:30 a.m., THRU, FEB 4 We will discuss the latest technologies in the detailing industry, and highlight which ones can turn into better revenue sources, which ones help cut expenses (labor), and which ones are a waste of your time. We will share information about new coating technologies, including graphene and high solids ceramic coatings, 100% inorganic paintwork correction gels (no more compounds and polishes), and new cleaning surfactants that leave a protective film. Not all technologies are beneficial. Learn about those that are misapplied to our industry and about others that are downright bogus, which can affect your bottom line. Speaker: Jim Lafeber, CD- SV, RT, Dr. Beasley’s Inc. • Equipping Your Shop the Right Way 2:30 p.m. – 3:30 p.m., THRU, FEB 4 How to determine what equipment and tools you need to run your mobile, fixed or larger scale operation. Know what to buy, how to buy it and how to financially manage your purchases to leverage these assets to your advantage operationally and financially. Speaker: Keith Duplessie Details Plus CD-SV, MC, RT • The 30 minute paint enhancement with protection! Maximizing one step performance. More customers. More profit. 11 a.m. – 12 p.m., THRU, FEB 4 An overview of tips and techniques to get the ultimate performance while doing one step paint enhancement procedures. Jason will show you how to do this with maximum efficiency and quality. Jason Rose, CD-SV, RT • How to Go from Mobile to Fixed Operations 8 a.m. – 9 a.m., FRI, FEB 5 Find out the back story of how this successful entrepreneur went from mobile to fixed location in 4 years. Even if you are not looking at it now, get a template for setting goals and executing them. Speaker: John Corinella, American Detail Corp • Organizing for Efficiency 9:30 a.m. – 10:30 a.m., FRI, FEB 5 Are you always trying to increase your productivity and profitability? Learn from an expert how to view everything from an efficiency (and therefore profitable) mindset. We’ll talk about shop/work truck layout, training and even product selection to get the most value out of everything you do. Walk away with tips that will enhance your bottom line and your work/ life balance. Speaker: Yvan LaCroix VOL. 5, NO.4 • WINTER 2020 | AUTO DETAILING NEWS | 19
Page 1 and 2: VOL. 5, NO. 4 WINTER 2020 BUFFMORE
Page 3 and 4: CONTENTS Nitty Gritty .............
Page 6 and 7: NITTY GRITTY an oven. These steps a
Page 8: THE BUSINESS OF DETAILING Are you S
Page 12 and 13: INNOVATIONS Introducing new & impro
Page 14 and 15: IDA COLUMN Shining Together: IDA Co
Page 16: SYSTEM 4000 PAD WASHER LAUNCHING JA
Page 21 and 22: DETAIL DOCTOR The Facts about Paint
Page 23 and 24: sional retail center. It was out-gr
Page 25 and 26: Special pricing offer valid through
Page 27 and 28: YOUR RELIABLE SUPPLIER FOR THE DETA
Page 29 and 30: Ed Terwilliger Ed Terwilliger is a
Page 31 and 32: 2020 Mobile Tech Expo was the deter

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