Auto Detailing News Winter issue

CONTENTS
Nitty Gritty .............. 4
What Some Detailers
Don't Get About Coatings
(and What They’re Missing)
The Business
of Detailing . ............. 8
Are you Successful?
All the Details . .......... 10
Let's Take a Trip to ... Mexico
Innovations . ............ 12
IDA Column. ............ 14
Shining Together:
IDA Community Stays Strong
During Challenging Year
Industry Dirt . ........... 18
Detail Doctor . ........... 21
Maintenance Matters
Cover Story ............. 26
Vol. 5, No. 4, Winter 2020
Publisher: Jackson Vahaly
Editor: Debra Gorgos
Design: Katy Barrett-Alley
Auto Detailing News is published 4 times per year
and is independently owned by Jackson Vahaly.
Web address is www.autodetailingnews.com
All inquiries should be directed to:
Auto Detailing News
110 Childs Ln. Franklin, TN 37067
jacksonv@autodetailingnews.com
One More Thing ...
Well… as 2020 comes to an end, I must say,
good riddance. The glass of optimistic poignancy
is empty and here’s to hoping that 2021 will
involve some normalcy. And, yes, I know that
when the clocks strikes 12 on January 1, everything
that has plagued the world will not go up in
puff of magical miasma, but maybe the power of
positive thinking will put good things and better
luck into reality.
How is business going for all of you? I know
people here in Upstate New York took Small
Business Saturday very seriously. Did your business
take advantage of this national quasi-holiday?
I recently read that Facebook has launched
a Season of Support Initiative.
An October 15 Small Business Trends story
reported that in a bid to help small businesses
capitalize on the upcoming holiday shopping
season, Facebook has launched this initiative for
businesses conducting holiday promotions on
Facebook or Instagram. They will receive free
training, marketing support and insights.
“The Season of Support is a three-monthlong
initiative for small and medium-sized businesses
(SMBs) to help them make the most of the
upcoming holiday shopping season. The support
package provides businesses with resources to
strengthen connections with customers as well as
boost sales.
Facebook’s offering, according to the story,
includes 11 weeks of education, resources, and
training for small businesses. It is free of charge
for businesses with a Facebook Page or Instagram
business account. The Season of Support
also includes:
✔ A free personalized marketing plan for your
business
✔ Tips on boosting posts
✔ Free video training
✔ Promotional assistance
✔ Toolkits to help drive up holiday sales
“The goal is to get your online presence ready,
keep your audience engaged, increase sales, and
manage your online presence,” the Small Business
Trends s story said. And you will be able to make
this possible by learning with a full collection of
videos so you can gain new skills. Additionally,
you can come together in virtual events with
your community to share insights and connect
with entrepreneurs and small business owners.
What are your thoughts?
Are you going to utilize this?
I know for sure many friends who could benefit
from a gifted Detailing Gift Card. Perhaps
consider promoting your business in this way. Let
people know a clean car makes a great gift.
As for this issue’s cover story, I absolutely loved
getting to know Ed Terwilliger. He was a pleasure
to interview and some of his stories might
surprise you. I had already had the pleasure of
meeting Alan Read a few months ago when the
family and I visited Mexico. However, I learned
so much more about his detailing career and was
impressed at his pioneering ways with the first
ever professional detailing association. And, of
course, there is Mike Phillips. I have known him
for years; however, I rarely get to speak with him
one-on-one as he is always surrounded by people
at the tradeshows. Bud Abraham is also included
in the cover. He was one of the first people in the
industry I met back in 2007. Bud is a character.
You can love him or hate him, but he is the reason
I have this job. And he, along with Terwilliger,
Read and Phillips are four personalities that
have left some sort of imprint on the detailing
community.
And one more thing before I go. We have
now reached the 5-year mark at Auto Detailing
News. The first issue came out in January 2016.
I am so grateful for the past five years and look
forward to offering up more wonderful content.
It has been five years full of interviews, seminars,
phone calls, jokes, acceptance, comradery, and I
now have a rolodex full of amazing people I have
met along the way and now consider my friends.
Cheers to all of you for making it happen!
Until next time,
Copyright © 2020
2 Dollar Enterprises/Auto Detailing News
All Rights Reserved.
VOL. 5, NO.4 • WINTER 2020 | AUTO DETAILING NEWS | 3