Valparaiso Magazine - Winter 2021

219 Media Consulting. 219 Media Consulting, which began in 2014,
provides strategic social media marketing services to businesses.
(219-309-9187 | www.219mediaconsulting.com)
For marketers, that goal is obvious – to drive revenue, to drive
business for the client, added Sean Hay, self-described Chief of
Many Things Officer at JCMA, Inc.
JCMA’s mission is to help small business underdogs stand out
from the crowd by helping them build their presence and
outshine the competition in today’s online world. JCMA is
located at 5 Washington St., Ste 150, in Valparaiso.
(219-728-4188 | www.jcma.biz)
What clients are looking for can differ greatly. Some don’t want
to grow much, while others are looking for explosive growth. For
some, the message to marketers is, “I’m just starting out. Let’s turn
this machine on,” Hay said.
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Knowing the budget makes a difference, too. A limited budget can
mean just getting a program up and running. For a bigger budget,
the goal could be to get running fast at once.
For retail, a marketing pro can photograph products, create videos,
check out the competition, write the right message in the right tone
and determine the best time to schedule the post, Nicholson said.
“What people are looking for is authenticity, something that feels
real regardless of the business,” Hay said. “Are they trustworthy?
Do they share values? Some customers want to establish a
relationship before they make a decision. In person, you can read
body language,” but digital makes that more difficult. >>
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