Valparaiso Magazine - Winter 2021
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tech for success | THE NEW AGE OF TECHNOLOGY FOR COMMERCE<br />
>> Check your listing on Google<br />
One of those professionals, Molly Randolph, vice president of Barbauld Agency, urges<br />
clients to take full advantage of the Google My Business listing. She expressed that<br />
companies can and should build it out themselves. “This is one of the easiest<br />
and more powerful things a local business can do for their business.”<br />
“What a lot of people are missing or misunderstanding is that<br />
it’s more important than any social media channel,” she said.<br />
“Update your hours of operation, too. “Boy, do people get<br />
ticked off if it looks like you’re open and you’re closed.”<br />
Sometimes, Google can steer customers wrong – literally.<br />
Maps associated with business listings have been known<br />
to direct customers and deliveries to previous locations or<br />
even locations in another state altogether. There’s a big<br />
difference between <strong>Valparaiso</strong>, Indiana and <strong>Valparaiso</strong>,<br />
Florida or <strong>Valparaiso</strong>, Nebraska.<br />
Courtney Nicholson,<br />
founder and CEO of<br />
219 MEDIA<br />
CONSULTING<br />
Measuring effectiveness<br />
“There’s a big difference in how effective a digital strategy can<br />
be, too. Marketers spend a lot of time on data analysis. Metrics are<br />
always evolving, and social platforms are always changing,” Hay said.<br />
Every month, his office team figures out what’s working or what isn’t for<br />
Advisors you want. Advocates you need.<br />
156 Washington St, <strong>Valparaiso</strong>, IN<br />
www.bcclegal.com p. (219) 531-0134<br />
18 VALPARAISO MAGAZINE | WINTER <strong>2021</strong>
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