Building Investment (January-February 2021)

NEWS & EVENTS
AkzoNobel unveils Colour of the Year 2021
Brave Ground (also known as Wright
Stone 10YY 30/106) has been unveiled
as Colour of the Year for AkzoNobel, the
leading decorative paints and coatings
company and maker of Dulux paint. It’s a
warm and grounding neutral shade that
gives us the courage to embrace change.
“This year, we’ve chosen a Colour
of the Year that can give us a strong
foundation during a period that has been
shaky for the entire world. Brave Ground
is a bolstering, balancing shade that
connects us back to the earth. The colour
is warm and neutral by nature, and this
evokes stability, growth and potential
while creating a sense of serenity”,
shared David Teng, Cluster General
Manager, AkzoNobel Decorative Paints
Southeast Asia Pacific.
Neutral colours like Brave Ground can
either stand strong on their own or help
other colours to shine. Complementary
colour palettes have been designed
around the colour to make it easy to use
and achieve the right look. Four palettes
will help decorative paint consumers
choose on-trend colours with confidence:
Expressive, Trust, Timeless and Earth
palettes. Responding to specific needs,
each one allows consumers to confidently
express themselves with colour:
• The Expressive colours palette stands
out with shades of reds and pinks
that are balanced by soft neutrals –
granting the courage to be yourself;
• The Trust colours palette brings
together earth tones from across the
globe to encourage collaboration
and a sense of community – offering
reassurance in connection;
• The Timeless colours palette
celebrates the old and the new with
yellows, ochres and soft neutrals –
lending inspiration to build on the
past;
• The Earth colours palette connects us
to the natural world with blue, green
and brown echoes of the sea, the sky
and the soil – giving us the courage to
adapt.
“When consumers set out to
transform their living spaces, they find
assurance in our colour expertise and
guidance,” says Heleen van Gent, Creative
Director of AkzoNobel’s Global Aesthetic
Centre. “That’s why our global colour
research is at the top of our agenda every
year.”
Menko adds: “Colour plays such an
important role in the world – it helps
us express ourselves. The Colour of the
Year helps us share our passion for paint
to help our customers and consumers
differentiate themselves and their
products.”
8 Jan-Feb 2021 | www.b-i.biz