Building Investment (January-February 2021)

NEWS & EVENTS
Bromelia landed homes 90% sold out for Phase 1 launch
Bukit Hitam Development Sdn Bhd, the property division of AYER
Holdings Berhad, has launched phase one of Bromelia on
8 December 2020. Despite the challenging market arising from the
COVID-19 pandemic, 90% of the landed homes were sold during
the launch.
Bromelia sits on a 13.86 acres freehold site at the developer’s
development of Bukit Puchong and has a gross development
value of RM152 million. The gated and guarded landed stratified
development is a low density residential project comprising
137 units of 2-storey and 2.5-storey terrace, cluster and semi-D
homes. Bromelia’s terrace homes have built-up ranges from 1,798
sq ft to 2,271 sq ft whilst the cluster and semi-D homes have builtup
areas between 2,000 sq ft to 4,000 sq ft respectively.
In a press release, AYER Holdings Berhad’s Group Chief
Operating Officer Jeannie Khoo said the group embarked on its
first online preview launch for Bromelia by offering registrants
an online live streaming platform to view, select and book their
choice units.
“We have taken the recent pandemic into perspective when
incorporating the multi-functioning design to provide spaces that
cater to lifestyle changes and new norm of working from home.
Traffic free jogging trail, landscaped garden with a children’s
playground, basketball court, outdoor fitness, BBQ terrace and an
elevated viewing deck provide our residents with ample social and
community spaces,” said Jeannie.
Based on the overwhelming response, Jeannie believes that
there is continued interest in landed properties that has good
access, quality design and value for money. “The majority of our
buyers purchased the units for self-usage while a few of them
purchased for investment purposes and we had repeat buyers
besides first-time home owners” Jeannie added.
“What made Bromelia’s phase one launch a success is the
incorporation of technology as we provided VR show unit,
e-Brochure, digital scale models besides the community living
design and attractive pricing from RM800,000 onwards. In
addition to the fact that it is a landed property on freehold land,
which makes it a very appealing purchase,” she added.
6 Jan-Feb 2021 | www.b-i.biz