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34<br />
Which countries do you export to?<br />
What are your <strong>2021</strong> goals<br />
for export?<br />
The main goal<br />
of Metal Matris<br />
is becoming<br />
a leader in its<br />
sector and to be<br />
more dominate in<br />
the regional markets.<br />
In total, we export<br />
to nearly 70 countries.<br />
With our new<br />
investment, we target<br />
to grow by 25% in our<br />
export figures in <strong>2021</strong>. After<br />
determining that our customers<br />
are in tough times for supplying<br />
of materials especially<br />
during the epidemic period,<br />
we plan to quickly meet the<br />
needs of our existing customers<br />
by making a very fast<br />
investment decision. We want<br />
to expand our customer portfolio<br />
by reaching new customers.<br />
How was the year 2020 for you?<br />
Can you evaluate it in terms of<br />
sales and exports?<br />
In 2020, we achieved a 30%<br />
growth in exports. Especially<br />
with the Covid-19 outbreak,<br />
significant changes have occurred<br />
in the furniture industry<br />
in the world. The most prominent<br />
feature of European,<br />
American and Middle East<br />
market is a shift in demand<br />
from China to Turkey. That’s<br />
why many companies have<br />
decided to invest in Turkey. I<br />
think we have taken all these<br />
measures on time. Our fast<br />
action has made a positive<br />
contribution to our growth.<br />
If we look at the negative<br />
aspects of the epidemic on<br />
trade, some companies in particular<br />
have had difficulties in<br />
sourcing materials and finding<br />
enough empty container equipment.<br />
Nevertheless,<br />
we<br />
have always<br />
made longterm<br />
planning<br />
and warned all our customers<br />
early against these negative<br />
situations. We have always<br />
been prepared for this negative<br />
situation by planning our<br />
production and loading plans<br />
in the long term.<br />
Anything would you like to<br />
highlight?<br />
We have seen how countries<br />
and<br />
companies<br />
are<br />
unprepared<br />
against to<br />
pandemics. It is<br />
very important to<br />
take important lessons<br />
from this epidemic. We<br />
should always remember<br />
that such epidemics could<br />
outbreak any time in the future<br />
and we need to take our<br />
measures accordingly.<br />
We have noticed that making<br />
long term plans about production,<br />
material and logistics<br />
issues are very important for<br />
the furniture industry. I can<br />
recommend everyone to plan<br />
accordingly.
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