bioplasticsMAGAZINE_0902
bioplasticsMAGAZINE_0902
bioplasticsMAGAZINE_0902
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Beauty & Healthcare<br />
It Started With the<br />
World’s First<br />
PLA Lipstick<br />
The PlantLove story began in 2007 when Cargo<br />
Cosmetics from Toronto, Canada launched their<br />
legendary line of PlantLove lipsticks. The first-ever<br />
compostable lipstick case made entirely from Nature-<br />
Works’ Ingeo (PLA), PlantLove kicked off a new wave of<br />
environmentally friendly beauty packaging. These include<br />
cases for lipstick, eyeshadow, blush, pressed and loose<br />
powder and illuminator (blush, bronzer and highlighter all<br />
in one).<br />
In 2008, Cargo rounded out the line with a full collection<br />
of eco-conscious 100% Natural color products. “We<br />
wanted to create a line of high-performance, professionalgrade<br />
makeup while still keeping the environment top of<br />
mind,“ said Hana Zalzal, founder of Cargo Cosmetics.<br />
“Women shouldn‘t have to compromise. They can have<br />
beautiful makeup and still be environmentally conscious<br />
at the same time“. Cargo worked relentlessly to develop<br />
products that met the rigorous standards demanded by<br />
ECOCERT, an international certification that guarantees<br />
products are eco-friendly through all aspects of product<br />
and production, dramatically reducing its environmental<br />
footprint.<br />
Before applying PLA Cargo used traditional plastics.<br />
But then they started to look for an alternative material<br />
that was better for the environment. “Cargo is always<br />
looking to make beauty products that are ‘smarter, better,<br />
easier’ and ‘environmentally friendly‘ is very important for<br />
our customers and for us,” says Jaye Campbell at Cargo,<br />
“so we started doing some research. Our research team<br />
here in Canada worked closely together with a Canadian<br />
university to do testing on materials.”<br />
Cargo chose Ingeo for their products, because this<br />
PLA offers durability and stiffness, is easy to process and<br />
allows to produce the shapes they need. Ingeo is a naturebased<br />
innovation, requires less fossil fuel to create and its<br />
production emits fewer greenhouse gases. So there were<br />
no compromises to using Ingeo, as Jaye put it.<br />
Resin cost were not so much an issue for Cargo, as the<br />
prices were comparable to the materials they used before<br />
and Jaye believes Ingeo will eventually be more economical<br />
as prices of oil will rise again and the PLA prices remain<br />
consistent.<br />
Cargo’s PlantLove products are available in many<br />
countries at Sephora stores, including Europe. PlantLove<br />
boxes are made from 100% post-consumer waste<br />
paperboard and the mill supplying this paperboard<br />
manufactures it under carbon-neutral conditions using<br />
100% renewable energy. There are ten lipsticks which<br />
were designed by celebrities such as Lindsay Lohan and<br />
two dollars from the sale of every lipstick shade is donated<br />
by Cargo to St. Jude Children‘s Research Hospital in USA.<br />
And finally, Cargo is proud to announce that all their<br />
cosmetics are only manufactured in countries with solid<br />
environmental and labor records.<br />
http://cargoplantlove.com<br />
www.ecocert.com<br />
www.natureworksllc.com<br />
16 bioplastics MAGAZINE [02/09] Vol. 4
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