Beauty Turkey March 2021

Güzellik
Beauty
49
During the pandemic period, especially disinfectant and
cologne broke records. There was an increase in demand for
hygiene and cleaning products, pharmaceuticals and medical
products, disposable plastic products and packaging products.
During the pandemic period, our exports of Covid-19 products,
including disinfectants, cologne, medicine, soap and diagnostic
kits in the chemical substances and products sector, increased
by 212.73 percent in 2020 compared to 2019, reaching 524.4
million dollars.
According to the data of the first three quarters of 2020, while
the chemical industry exports decreased by 23.1 percent in
the world, the Turkish chemical industry exports decreased by
only 4.6 percent. The share of our industry in world exports
increased and became 0.7.
What are your future predictions for the impact of the
pandemic on the sectors? What are your suggestions for the
industry to turn the crisis into an opportunity in this period?
In the fight against pandemic, it is necessary to increase market
diversity in order to minimize the risk in exports. Our chemical
industry, on the other hand, comes first among 27 sectors with
the most exports to countries and regions every month. The
pandemic has shown us the importance of domestic production
in supply and the need not to depend on one place. In the new
order that will occur after the pandemic, it seems that digital
transformation, e-commerce, e-export and artificial intelligence
will occupy our agenda more. Our export companies need to
prioritize these issues in this regard and invest in branding,
R&D and innovation.
After the pandemic, our country is expected to stand out in
terms of logistics and supply. In order for our companies to
benefit from these opportunities, it is of great importance that
they increase their capital, increase their production capacity,
and switch to environment-friendly and value-added product
production structures. Considering the European Green
Consensus, the production of green products targeting zero
carbon emission will provide an advantage in exports and will
also appear as a necessity.
In particular, in the socio-economic order that is predicted to
be newly established, the importance of the chemical sector
will increase in terms of producing drugs, vaccines and medical
products in our country and fighting more effectively in possible
viral epidemics. It should also be made possible to produce
domestic production in these areas and high-tech products in
the field of biological medicine.
Pandemi sonrası oluşacak yeni düzende dijital dönüşüm,
e-ticaret, e-ihracat, yapay zeka konuları gündemimizi daha
çok meşgul edecek gibi görünüyor. İhracatçı firmalarımızın bu
açıdan bu konulara öncelik vermeleri ve yine markalaşmaya, arge
ve inovasyona yatırım yapmaları gerekiyor.
Pandemi sonrası ülkemizin lojistik ve tedarik bakımından öne
çıkması bekleniyor. Firmalarımızın da bu oluşacak fırsatlardan
yararlanabilmesi için sermayelerini arttırmaları, üretim
kapasitelerini arttırmaları, çevreye duyarlı ve katma değerli
ürün üretim yapılarına geçmeleri büyük önem taşıyor. Avrupa
Yeşil Mutabakat’ını da göz önünde bulundurursak sıfır karbon
emisyonu hedefleyen yeşil ürünlerin üretimi ihracatta avantaj
sağlarken aynı zamanda bir zorunluluk olarak da karşımıza
çıkacak.
Özellikle, yeni kurulacağı öngörülen sosyo ekonomik düzende
kimya sektörünün ilaç, aşı ve medikal ürünlerin ülkemizde
üretilebilmesi ve muhtemel virütik salgınlarda daha etkin
mücadele edebilmesi noktasında önemi artacak. Bu alanlarda
yerli üretimin ve biyolojik ilaç alanında da yüksek teknolojili
ürünlerin üretilebilmesi de mümkün kılınmalı.