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DIESEL & MOTOR ENGINEERING PLC ANNUAL REPORT 2009/10
lighting & power tools B u s i n e s s p e r F o r M a n C e ManageMent report
Power Tools
The fortunes of the construction industry directly affect the performance of
this segment. The lower growth in construction industry last year did not
provide any assistance in its march towards growth.
However, Bosch power tools acquired market leadership with some difficulty,
attaining a market share in excess of 35%. Bosch also enjoyed a significant
growth in accessories; our performance became a benchmark for other South
Asian countries.
New Products
Two new lines were introduced, both aimed at carpenters and cabinetmakers:
the GOF 1300 router and the GMR1 trimmer, both available at an
attractive price.
Key Events
A new distribution channel for Skil Products was launched. On this foundation
we intend to build up Skil as a brand for price-conscious customer, especially
in outstation markets.
The Business unit held a special programme for Samurdhi Bank managers
in every district, who are lenders to small & medium scale industrialists.
The object was to familiarise them with our brands and the advantages of
choosing them.
Outlook
The current economic environment is expected to grow the construction
industry. The budgets indicate a growth in turnover for the year 2010/11.
Business Performance 20 Financial Review 48 Sustainability Resides at Our Core 58 Economic Performance 70 Environmental Performance 74
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