Business Travel March-April-2021
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ACCOMMODATION<br />
home-cooked food, and be in control of<br />
what we are eating – and apartments give us<br />
this extra degree of flexibility.<br />
I also believe travel and expenses will<br />
increasingly be married together to look at<br />
the true cost of the stay, rather than the<br />
room rate discounts alone and T&E on a<br />
separate line item.<br />
Coming out of this pandemic, there could<br />
be a degree of anxiety among travellers who<br />
will be looking for more private space and<br />
ways to avoid unnecessary contact. Loyalty<br />
schemes won’t be just about getting<br />
upgrades but will allow travellers to preallocate<br />
their room, do advanced check-in,<br />
and pre-order room service – all reducing<br />
contact with others during their trip.<br />
Above all, as we come out of the pandemic<br />
crisis travellers will want reassurance that<br />
while their employers needs to balance costs<br />
they also value their employees and have<br />
their best interests at heart.<br />
Debbie Male<br />
Head of Sales, Europe, IHG<br />
Hotels & Resorts<br />
Responsible travel, risk<br />
management and employee wellbeing are<br />
high priorities for most travel buyers and the<br />
pandemic has accelerated this due to<br />
changing regulations, traveller confidence<br />
and a higher focus on duty of care.<br />
The focus on acting responsibly is not only<br />
driven by senior management but also by<br />
travellers themselves. In our recent global<br />
survey of 9,000 travellers, 53% agree that<br />
Covid-19 has made them more socially and<br />
environmentally conscious about their<br />
impact when travelling, with younger<br />
travellers leading the charge.<br />
The same survey also showed that 80%<br />
think it is important to choose a hotel brand<br />
that operates responsibly. Booking decisions<br />
are being made based on a brand or hotel’s<br />
<strong>Travel</strong> buyers might<br />
see this as the ideal<br />
moment to overhaul their<br />
sourcing strategy, but this<br />
only makes sense if they<br />
have sufficent volume”<br />
sustainability credentials, which is reflected<br />
in growing attention from OTAs, as well as<br />
corporate clients who are demanding more<br />
data in this area as part of RFPs.<br />
The recent launch of IHG Hotels & Resorts’<br />
Journey to Tomorrow is our responsible<br />
business plan to drive change for our people,<br />
communities and planet over the next<br />
decade. Progress is best achieved when we<br />
work together, and we will continue to<br />
collaborate closely with those who stay, work<br />
and partner with us to drive positive change.<br />
B A C K T O B U S I N E S S<br />
The Ascott Limited<br />
A leading international lodging<br />
owner-operator, Ascott's<br />
award-winning portfolio spans<br />
more than 190 cities spanning<br />
more than 30 countries across<br />
Asia Pacific, Central Asia,<br />
Europe, the Middle East, Africa<br />
and the USA. Ascott provides a<br />
safe environment with its<br />
comprehensive health and<br />
safety guidelines, Ascott Cares,<br />
and it has been awarded the<br />
SafeGuard Label by Bureau<br />
Veritas confirming the<br />
properties have the<br />
appropriate health, hygiene<br />
and safety procedures<br />
and processes.<br />
Deutsche Hospitality<br />
stands for an exceptional<br />
portfolio of over 160 hotels<br />
in 19 countries on three<br />
continents, including 40 hotels<br />
that are under development.<br />
The varied Deutsche<br />
Hospitality portfolio includes<br />
the Steigenberger Hotels &<br />
Resorts, MAXX by Steigenberger,<br />
Jaz in the City, the<br />
IntercityHotels and the<br />
Zleep Hotels.<br />
<strong>Travel</strong> bookers - we invite you to take<br />
part in our research, where you will<br />
also be entered into our raffle to win<br />
an Amazon gift card worth £25.00<br />
form.jotform.com/bigblueroad/<br />
Your-answers-matter-to-us<br />
Frasers Hospitality<br />
is a leading global hospitality<br />
operator of Gold-standard<br />
serviced, hotel residences<br />
and boutique lifestyle hotels<br />
with more than 140<br />
properties in over 70 cities<br />
across UK, Europe, Middle<br />
East & Africa, North Asia,<br />
Southeast Asia and Australia.<br />
A globally-awarded leading<br />
hospitality operator, Frasers<br />
Hospitality aims to anticipate<br />
and exceeds customers’<br />
evolving expectations and<br />
lifestyle preferences through<br />
continuous innovation and<br />
intuitive service to deliver<br />
memorable experiences.<br />
Madison Hill<br />
A Safe & Secure Home<br />
Private Front Door<br />
Dedicated Work Space<br />
Fast Reliable WiFi<br />
Private Outdoor Space<br />
Parking Available<br />
Central London - 15 Minutes<br />
ISAAP Quality Accredited<br />
with 2020 Infection Control<br />
the-ascott.com<br />
reservation@the-ascott.com<br />
deutschehospitality.com<br />
tanu.narula@deutschehospitality.com<br />
frasershospitality.com<br />
sales.london@frasershospitality.com<br />
madison-hill.com<br />
enquiries@madison-hill.com<br />
24 THEBUSINESSTRAVELMAG.com