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Business Travel March-April-2021

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ACCOMMODATION<br />

home-cooked food, and be in control of<br />

what we are eating – and apartments give us<br />

this extra degree of flexibility.<br />

I also believe travel and expenses will<br />

increasingly be married together to look at<br />

the true cost of the stay, rather than the<br />

room rate discounts alone and T&E on a<br />

separate line item.<br />

Coming out of this pandemic, there could<br />

be a degree of anxiety among travellers who<br />

will be looking for more private space and<br />

ways to avoid unnecessary contact. Loyalty<br />

schemes won’t be just about getting<br />

upgrades but will allow travellers to preallocate<br />

their room, do advanced check-in,<br />

and pre-order room service – all reducing<br />

contact with others during their trip.<br />

Above all, as we come out of the pandemic<br />

crisis travellers will want reassurance that<br />

while their employers needs to balance costs<br />

they also value their employees and have<br />

their best interests at heart.<br />

Debbie Male<br />

Head of Sales, Europe, IHG<br />

Hotels & Resorts<br />

Responsible travel, risk<br />

management and employee wellbeing are<br />

high priorities for most travel buyers and the<br />

pandemic has accelerated this due to<br />

changing regulations, traveller confidence<br />

and a higher focus on duty of care.<br />

The focus on acting responsibly is not only<br />

driven by senior management but also by<br />

travellers themselves. In our recent global<br />

survey of 9,000 travellers, 53% agree that<br />

Covid-19 has made them more socially and<br />

environmentally conscious about their<br />

impact when travelling, with younger<br />

travellers leading the charge.<br />

The same survey also showed that 80%<br />

think it is important to choose a hotel brand<br />

that operates responsibly. Booking decisions<br />

are being made based on a brand or hotel’s<br />

<strong>Travel</strong> buyers might<br />

see this as the ideal<br />

moment to overhaul their<br />

sourcing strategy, but this<br />

only makes sense if they<br />

have sufficent volume”<br />

sustainability credentials, which is reflected<br />

in growing attention from OTAs, as well as<br />

corporate clients who are demanding more<br />

data in this area as part of RFPs.<br />

The recent launch of IHG Hotels & Resorts’<br />

Journey to Tomorrow is our responsible<br />

business plan to drive change for our people,<br />

communities and planet over the next<br />

decade. Progress is best achieved when we<br />

work together, and we will continue to<br />

collaborate closely with those who stay, work<br />

and partner with us to drive positive change.<br />

B A C K T O B U S I N E S S<br />

The Ascott Limited<br />

A leading international lodging<br />

owner-operator, Ascott's<br />

award-winning portfolio spans<br />

more than 190 cities spanning<br />

more than 30 countries across<br />

Asia Pacific, Central Asia,<br />

Europe, the Middle East, Africa<br />

and the USA. Ascott provides a<br />

safe environment with its<br />

comprehensive health and<br />

safety guidelines, Ascott Cares,<br />

and it has been awarded the<br />

SafeGuard Label by Bureau<br />

Veritas confirming the<br />

properties have the<br />

appropriate health, hygiene<br />

and safety procedures<br />

and processes.<br />

Deutsche Hospitality<br />

stands for an exceptional<br />

portfolio of over 160 hotels<br />

in 19 countries on three<br />

continents, including 40 hotels<br />

that are under development.<br />

The varied Deutsche<br />

Hospitality portfolio includes<br />

the Steigenberger Hotels &<br />

Resorts, MAXX by Steigenberger,<br />

Jaz in the City, the<br />

IntercityHotels and the<br />

Zleep Hotels.<br />

<strong>Travel</strong> bookers - we invite you to take<br />

part in our research, where you will<br />

also be entered into our raffle to win<br />

an Amazon gift card worth £25.00<br />

form.jotform.com/bigblueroad/<br />

Your-answers-matter-to-us<br />

Frasers Hospitality<br />

is a leading global hospitality<br />

operator of Gold-standard<br />

serviced, hotel residences<br />

and boutique lifestyle hotels<br />

with more than 140<br />

properties in over 70 cities<br />

across UK, Europe, Middle<br />

East & Africa, North Asia,<br />

Southeast Asia and Australia.<br />

A globally-awarded leading<br />

hospitality operator, Frasers<br />

Hospitality aims to anticipate<br />

and exceeds customers’<br />

evolving expectations and<br />

lifestyle preferences through<br />

continuous innovation and<br />

intuitive service to deliver<br />

memorable experiences.<br />

Madison Hill<br />

A Safe & Secure Home<br />

Private Front Door<br />

Dedicated Work Space<br />

Fast Reliable WiFi<br />

Private Outdoor Space<br />

Parking Available<br />

Central London - 15 Minutes<br />

ISAAP Quality Accredited<br />

with 2020 Infection Control<br />

the-ascott.com<br />

reservation@the-ascott.com<br />

deutschehospitality.com<br />

tanu.narula@deutschehospitality.com<br />

frasershospitality.com<br />

sales.london@frasershospitality.com<br />

madison-hill.com<br />

enquiries@madison-hill.com<br />

24 THEBUSINESSTRAVELMAG.com

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