TBM_April 2021

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Branding photographs. BRANDING PHOTOS - A few branding photos from the collection of leadership coach Anna Jester (see also the cover photo). There’s a consistent splash of the same key brand colour in most of the images. are clear, attracting ideal clients while helping to filter out prospective clients who aren’t a good match. But how to best to communicate a brand? A bespoke collection of on-brand images that portray the whole ethos, values and personality of the person is one way. This is personal brand photography, and it’s very different to a few headshots. It might be a portfolio of over 100 professional images that includes the person in a variety of roles and locations, reflecting who they are, their message, the service or products that they sell, together with personal and business items that have stories behind them. Combined with text that clearly communicates, these can be used to reveal the values and journey of the person, making them much more credible and relatable. Marketers will recognise this “high quality collateral”. With the need to give websites and social media more & more content, a collection of images like this can be invaluable, providing many months worth of content. It can be tempting to use stock images, but they are generic and not unique to a brand. Plus there’s no consistency. To create your own brand photography library, a good starting point is to take photos of the things that have been important to your business journey. Anything from your diary, your first business card, the little things that inspire you, images that match your mood, people that helped, where you work, etc. All this helps build the know, like and trust that is so important to attract ideal clients. To create the best photos of small items in good light, put them close to a window, but out of direct sunlight, and take a series of photos while you have everything setup. Layflat shots, taken from directly above, are popular. Perhaps get a friend or two to act as your clients and create some photos of you providing your service. Planning of clothes and location are key. Getting photos of real (and happy!) clients is a fantastic way to accompany glowing testimonials. There are lots of good reasons to start building a library of images about your business. The author, Laurence Jones, is a personal branding photographer based in Warwickshire.If you are in need of some personal branding images, please get in touch: www.ljonesphotography.co.uk
WE INTERVIEWED CLARE SEED FROM TIDAL TRAINING DIRECT LTD TALK SUPPORT When was the company founded? <strong>April</strong> 2017 Where is the company based? Cheltenham, Gloucestershire How many staff does the company have? A team of 10 paramedics and first responders What does the company do? Teaches workplace first aid to support HSE requirements and to give staff the confidence, skills and knowledge to assist in the event of a workplace accident, injury or emergency. What is your company specialism? High quality Ofqual regulated safe and socially distanced face to face First Aid training, focussing on practical skills such as CPR how to use a defibrillator, choking and seizures. We teach all subjects first aid related from anaphylaxis to wound care management. Do you support a charity, if so who and how do you support the charity? We actively support several charities and local appeals. Our key partner is GWAAC. Director Clare is the Co-Founder of Public Hearts Cheltenham - raising awareness and numbers of lifesaving defibrillators in Cheltenham. Learn more here: https://tidaltrainingdirect.co.uk/public-hearts-ch eltenham-24-hr-public-access-defibrillator/ Why is the company a great company to work for? With over 120 5-star reviews and a reputation for outstanding training, what our clients reflect about us is much more impactful than anything we could say about ourselves! Nothing is more important than helping some-one when they need it most and that’s what we take the greatest pride in teaching. www.tidaltrainingdirect.co.uk Give our readers an insight to what you do: Here’s a poignant story of how vital learning first aid is, read here: https://www.facebook.com/dordie.ketley/posts/1 563753680485288 What is the company vision? To teach first aid and life saving skills to the best of our ability to help someone when they need it most Where are your customers based? (local, national, international) England and Wales How does the company attract new customers? Referrals, recommendations and renewals APRIL’S BUSINESS
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TBM_April 2021

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