The Luxury Network International Magazine Issue 12

Members
Affairs
Motorclassica – Melbourne’s Grand Pageant
For Australia’s Automotive Elite
Paul Mathers is one of a small
team which every year brings
together one of Australia’s
most prestigious and beautiful
events. As the Director of Motorclassica,
his remit is clear – to bring
to light in Melbourne’s iconic, world
heritage-listed Royal Exhibition
Building – the very best and most
covetable examples of “rolling art”
Australia has to offer, for its most
discerning, high end collectors.
The Australian International Concours
d’Elegance, or Motorclassica
for short, is the southern hemisphere’s
biggest and most important
beauty pageant for classic,
vintage, veteran and exotic automobiles,
and second only to the
Australian Grand Prix as the glamour,
society event of the year for
Australia’s elite.
Celebrating its 10th year in 2019,
it’s no mean feat pulling together
the elements of Motorclassica’s
annual festival of motoring for its
small team of event professionals
and motoring enthusiasts. Nevertheless,
every year they succeed in
surprising their audience and the
event continues to prove a valuable
soapbox for brands like Mercedes-Benz,
Ferrari, McLaren, TAG
Heuer, Longines, Pommery and
Mitchelton Wines to promote their
brands and entertain new and existing
customers in a unique and
rarified environment.
Over $80 million worth of cars and
motorcycles form a backdrop for a
range of sponsorship and corporate
hospitality options for those
who wish to engage with an Australia-wide
audience of business leaders,
entrepreneurs and captains of
industry all united by a common
love of exquisite design and engineering
marvels. Paul and his team
work very closely with potential
new sponsors to create tailored,
bespoke opportunities which offer
“money can’t buy” cache.
“From sponsorship of the popular
opening night cocktail party
for over 500 guests, to the more
intimate 10th anniversary dinner,
our offerings are only limited by
your imagination”, he says. “And for
those companies looking for promotional,
lead generating or direct
sales opportunities, our expo provides
an opportunity to meet our
high-value audience face to face.
For destinations, apparel, watches,
antiques and lifestyle brands, exhibiting
is an ideal way of interacting
with this hard-to-get-to consumer
market”.
Motorclassica might be seven
months away, but it’s all systems
go for Paul and his team. With anniversary
celebrations for Bentley,
Citroen, Alvis, Abarth and Mini, and
with a special first-time tribute
to the history of Japanese sports
cars featuring the $1 million+ Toyota
2000GT, this 10th anniversary
event is sure to be unmissable.
Motorclassica will be held at the
Royal Exhibition Building from 11th
to 13th October with opening night
on Thursday 10th October. For
sponsorship or exhibitor enquiries
please contact Event Director, Paul
Mathers at pmathers@etf.com.au
or visit www.motorclassica.com.au
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