The Luxury Network International Magazine Issue 21

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MAN OF THE HOUR:
CEO OF ROGER DUBUIS
Watchmaking is nothing
new to Nicola Andreatta,
Roger Dubuis’
new CEO, who comes
from a family that has
been involved in various
aspects of watchmaking
for three generations.
Like Roger
Dubuis, however, a
love of doing things
differently has been
a key factor in a successful
career in luxury
spanning more
than two decades.
Born in Italy to an Italian
father and Swiss mother,
multilingual Andreatta
(Italian, French, English, Spanish
and Cantonese) is a dual Italian/
Swiss national who nurtures a
deep-seated fascination for new
technologies and innovation. He
combines this with an extensive
background in managing
multi-national scenarios within
culturally diversified environments
on several continents (the
EU, Asia and the Americas). In
keeping with his love of a challenge,
in his spare time, Andreatta
can be found engaged in any
one of a number of extreme pursuits
ranging from sailing and
windsurfing to skydiving, piloting
or aerobatics, or even at the
wheel of racing cars.
Having spent the early years of
his career working for his father
at a family-owned company,
Andreatta enjoyed a five-year
experience in Hong Kong occupying
different positions, while
developing a world class set of
skills in financial management.
Returning to Europe in 2003,
Andreatta decided to give free
rein to his entrepreneurial ambitions
and launched his own
brand called N.O.A (standing for
None of the Above), resulting in
an international reputation as
a visionary entrepreneur in the
world of luxury watches. After
selling the brand to a US investor
in 2013, Andreatta subsequently
turned his attention to
working on a relaunched and
developed watch category for
American jeweller Tiffany & Co.
in Switzerland, prior to joining
Roger Dubuis in December 2018.
An agile, impactful and dynamic
communicator, Nicola Andreatta
brings to Roger Dubuis exactly
the type of paradoxes in which
the self-styled brand that dares
to be different specialises, combining
vast inter-continental
experience in business administration
with an in-depth and
intuitive knowledge of watches
and the watch industry, along
with an indomitable entrepreneurial
spirit.
Like Roger Dubuis, Nicola Andreatta
combines unleashed
creativity with an unbridled love
of excess and larger than life experiences.
The watch he’s most
excited about? The next one
of course, the one in which he
will be able to express his own
take on what Roger Dubuis is all
about.
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