The Luxury Network International Magazine Issue 22

Bits of
Glitz
THE CANARY DIAMOND
By Us, By You, ByCanary
Fine jewellery label ByCanary raises the curtains with a collaborative
collection by Malaysian entrepreneur, Yiulin
ByCanary is a new digital-first
fine jewellery
label set to launch
on 8 September 2020 with
eight core collections and
a designer collaboration.
Inspired by the aspirational
personalities of today,
we seek to offer our clients
modular, affordable options
to start building a collection
of high quality stylish and
expressive jewellery that
grows with them.
Launched and helmed by
the veteran team at The Canary
Diamond Co, we are a
conscious, socially and environmentally
responsible
label that offers decades of
industry know-hows, craftsmanship,
and access to ethically-sourced
gems and
recycled fine metals. As we
take a stand in giving back
to the community, 10% of
profits from all designer collaboration
collections will
be donated to a charity organisation
of the designer’s
choice.
With our ears to the ground,
we aim to not only address
the gap in the region’s jewellery
market for trendy designs.
We set to pioneer high
quality and environmentally
conscious pieces by tapping
on technological advancements
to cater to an increasingly
astute generation
of shoppers. Our jewellery
are designed not just to offer
you an avenue for creativity
and self-expression but are
also a symbol for the causes
you fight for.
“Through the years at the
Canary Diamond Co, we’ve
received requests from
customers to offer trendy
ready-to-wear pieces that
are 18K gold hypoallergenic
and environmentally
conscious. We’ve taken the
feedback to heart and are
proud to be able to make
your dreams a reality. With
ByCanary, we are also challenging
traditional jewellery
designs by collaborating
with creatives out of the industry
which has expanded
our creative vision and artistic
horizons as we bring
you novel and fresh pieces
in every collection. - Johnny
Lam, Director, The Canary
Diamond Co”
Yiulin X ByCanary
We are excited to be pushing
the envelope of fine jewellery
designs and reinvent
the wheel through cross-industry
collaborations. With
our first collaboration, we
are proud to be joining hands
with Malaysian footwear designer,
stylish entrepreneur,
and mother-of-three, Ung
Yiu Lin.
“Every woman loves jewellery
and diamonds. But the
modern women of today no
longer need to be gifted. We
want to be buying our own
diamonds — we work hard
and sometimes we just want
to buy ourselves something
as a reward or to mark a
special occasion.
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