Style: June 04, 2021
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48 <strong>Style</strong> | Promotion<br />
SUCCESS STORY<br />
A feel for fashion<br />
Briarwood founder Ange Marshall turned her dream into reality and, with<br />
business partner Jayne Thomson, has seen plenty of positive growth.<br />
FROM LEFT: Ange and Jayne<br />
Where does the Briarwood story begin?<br />
It began some 29 years ago when I [Ange Marshall] returned<br />
from abroad with a dream of creating beautifully crafted<br />
handbags. Fast forward a few years and Jayne [Thomson]<br />
arrived in the form of a salesperson extraordinaire, with the<br />
very same passion and work ethic. It was an easy fit when<br />
she then became a partner in the business.<br />
What makes your partnership work?<br />
The same love for the products we create and a genuine<br />
love and respect for each other. Having worked together<br />
for over 25 years we know each other so well. Sometimes<br />
we finish each other’s sentences and just look at each<br />
other and laugh!<br />
At what point did you decide to extend beyond<br />
luxury handbags?<br />
About seven years ago we decided to jump on into<br />
clothing because… why not?! The brand has skyrocketed<br />
as a result and we derive so much pleasure out of seeing<br />
women love our designs and come back for more.<br />
Our handbags remain still very important to the brand,<br />
however. The lining, in particular, is iconic to us – we have<br />
always had a striped or floral lining, which makes it so easy<br />
to find everything inside your bag.<br />
How do you define the Briarwood style?<br />
The styling of the clothing is simple, easy to wear and ‘not<br />
complicated’. We have a lot of colour and bold patterns<br />
that our customers love. Every time they come into one of<br />
our stores, they see something new; we like to keep the<br />
shops looking fresh and interesting.<br />
Is there anything shoppers might be surprised to find on<br />
your shelves?<br />
This is the first season we have done knitwear. We developed<br />
a range of 100% merino jumpers and cardigans, made in a<br />
factory in Auckland, which are divine. The cashmere/merino<br />
blend and our cute fluffy knits are simply fabulous.<br />
How do you keep quality at a high level when the<br />
quantities increase?<br />
It is a challenge, as quality is very important to us, but we<br />
have great staff who are always going the extra mile and it’s<br />
no different when we enter the ‘busy’ time of the season.<br />
You recently opened your first store south of the Strait.<br />
How has the Christchurch reception been so far?<br />
AMAZING! We are so very grateful. The customers are<br />
delightful and so happy to see the entire range in one place<br />
(our wool scarves have proven to be extremely popular in<br />
Christchurch!). We are here to stay!<br />
briarwood.co.nz