Estetica Magazine UK (2/2021)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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editorial<br />
There is no end to the number of online articles about the challenges that businesses are<br />
facing post-pandemic - and the hair and beauty industry is no exception. Interestingly, there<br />
is much evidence that companies which are engaging with new technology are finding that<br />
Colour & Cut:<br />
Marc Antoni Artistic Team<br />
Photo: Jamie Blanshard,<br />
Jamie Blanshard<br />
Photography<br />
Model: Annabelle Strutt<br />
Products: Blonde Life and<br />
LumiShine by JOICO<br />
digital platforms really do help ride the storm. They are much better placed to<br />
adapt to market realities through<br />
discovering new ways to communicate<br />
their commitment to the public. Through this<br />
process, the hot topic of 'Sustainability' is no longer presented as a mere change in packaging<br />
or a reduction in pollutants, but can prove to be a powerful instrument in interacting with<br />
consumers by attracting a large number of potential new clients who have become more<br />
intensely aware of problems with the ecosystem. This came to light at the G7 Summit <strong>2021</strong><br />
of world leaders held in Cornwall back in early June, when Sir David Attenborough's<br />
contribution proved to be one of the most talked-about issues on the agenda. Customers<br />
across all aspects of our industry and society are proving to have a much greater appreciation<br />
of brands that are waving the flag for green issues and place care for the environment as one<br />
of their priorities. They are also becoming much more savvy about what's really credible and<br />
are no longer as easily duped into believing everything they read, so green credentials now<br />
need to be substantiated with certification by recognised industry bodies or recognised and<br />
respected brands.<br />
Gary Kelly,<br />
Editor-in-Chief, <strong>Estetica</strong> <strong>UK</strong><br />
Follow us on Social Media or at<br />
www.esteticamagazine.co.uk
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