Estetica Magazine UK (2/2021)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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Oribe Hair Care announces<br />
two new additions to its<br />
top-selling Bright Blonde<br />
Collection: Essential Priming<br />
Serum & Sun Lightening Mist.<br />
The Bright Blonde<br />
Collection by Oribe caters<br />
to the unique needs of<br />
blonde hair, with products<br />
specially designed to<br />
maintain colour vibrancy<br />
and reveal hair’s most<br />
radiant, healthy-looking blonde.<br />
To complement the existing<br />
collection, the new Essential<br />
Priming Serum hydrates strands<br />
and enhances existing blonde tones<br />
with a dose of colour-correcting<br />
protection, while the Sun Lightening<br />
Mist gradually and naturally<br />
lightens and illuminates blonde<br />
hues. Both products can be used<br />
on professionally coloured and<br />
naturally blonde hair of all types<br />
and textures, and their portable<br />
Blonde<br />
Made Better<br />
packaging make it easy to achieve<br />
blonde anytime, anywhere.<br />
“Consumers are increasingly<br />
seeking ways to preserve and<br />
perfect their colour at home,”<br />
explains Michele Burgess,<br />
Executive Director of Product<br />
Development, Oribe Hair Care.<br />
“Hair health drives Oribe’s<br />
innovation, so it was critical for us<br />
to create specific products that not<br />
only revitalize blonde shades, but<br />
also deliver those benefits through<br />
formulas that improve the overall<br />
integrity of the hair.”<br />
Both products can be<br />
used on professionally<br />
coloured and naturally<br />
blonde hair of all types<br />
and textures.<br />
BRIGHT BLONDE<br />
➤ ESSENTIAL PRIMING SERUM<br />
Inspired by a skincare-minded<br />
approach, the Bright Blonde<br />
Essential Priming Serum<br />
replenishes essential moisture and<br />
eliminates brassiness using violet<br />
and pearlized pigments to reveal<br />
visibly brighter blonde hues. As<br />
the essential first step when caring<br />
for blonde hair, this lightweight<br />
serum allows for seamless layering<br />
of styling products and helps
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