Construction Monthly Magazine | Atlanta 2021 Build Expo Show Edition
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Google Partner Teaching: Understanding & Training (MID-LEVEL) - Part 2<br />
10:40 a.m.-11:30 a.m. | Room 106<br />
Joshua Ramsey<br />
Marketing & Communications Strategist | Strategic Point Marketing<br />
In this class you will learn: (Bring a laptop and have a good understanding of what SEO already is)<br />
• Writing text with your keywords<br />
• Writing meta tags (Title,<br />
Description, H)<br />
• Implementing and Following<br />
Google Strategies<br />
• Bert<br />
• EAT<br />
• Security strategies<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
• Ranking Strategies<br />
• Google AdWords – BASIC training<br />
• Do’s / Don’ts<br />
• HREFLANG Tag<br />
Termites & New <strong>Construction</strong><br />
11:00 a.m. - 12:00 p.m. | Room 107<br />
Lance Wilson<br />
Real Estate and Business Development | Arrow Exterminators<br />
1 hour class explaining the how termites get into new construction homes and the 3 main types of preventative treatments<br />
that are used today.<br />
Target Audience: Any residential home builder, purchasing manager, property manager, facilities or maintenance<br />
manager or home owner.<br />
Solar Power in <strong>2021</strong> and why you should be using it<br />
11:00 a.m. - 12:00 p.m. | Room 101<br />
Peter Giroux<br />
Founder | American Solar & Alternative Energy Solutions<br />
This presentation will be an overview on today’s solar systems ( residential & commercial ) and the numerous features<br />
and benefits a system can provide. Will look at modern day solar panels, inverters, batteries and lighting products and the<br />
numerous applications they support along with a few challenges we face in our industry. Will touch on the financial aspects<br />
of installing solar and the benefits a system provides. Solar Power is not new, it has been around for over 40 years and has<br />
evolved into a bankable home or business add-on or improvement that pays generous returns for 30+ years.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers, Remodelers and Developers that are<br />
considering super energy efficient homes and communities.<br />
DIY Ductless Mini Split and Inverter Technology<br />
11:00 a.m.-12:00 p.m. | Room 115<br />
Jeff Cummings<br />
Sales Representative | MRCOOL, LLC<br />
Product overview demonstrating how contractors can save time and money installing MRCOOL systems.<br />
Target Audience: Contractors, Electricians, Home <strong>Build</strong>ers, Maintenance Personnel<br />
Constructing Permanent Profit in Uncertain Times: <strong>Build</strong>ing A Healthy<br />
Company<br />
11:00 a.m. - 12:00 p.m. | Room 111<br />
Wade L. Carpenter<br />
CPA, CGMA | Carpenter & Company, CPAs, PC<br />
<strong>Construction</strong> can be an incredibly profitable industry, but it can also be very volatile. Business cycles for construction<br />
can change on a dime, and many contractors learned some hard lessons from the Great Recession. How do you build<br />
a consistently profitable and healthy construction company to thrive in the best times and survive the downturns that<br />
inevitably will return at some point?<br />
Target Audience: All builders and contractors looking to build a cash flow positive healthy company that survive &<br />
thrive in both good times and bad.<br />
SPECIAL ATLANTA SHOW EDITION <strong>2021</strong> 29
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