McAllen Special Events Sponsor Program

Q4
TYPE:
VENUE:
DATE:
ATTENDANCE:
Festival and Carnival
Municipal Park
December 5-7, 2019
40,000
SEX:
ETHNICITY:
AGE:
INCOME:
38% Male, 62% Female
86% Hispanic
31 - 40
$35,000 - $75,000
Christmas in the Park, is an annual two-day event
that is featured as part of the McAllen Holiday
Parade, is filled with engaging activities, music and
dance entertainment by local community dance
groups and award winning artists. The Heart of
America Carnival will kick off the festivities with an
additional day of rides on Thursday, December 5th.
Beginning Friday, December 6th, this exciting and
FREE event will be filled with CELEBRITIES and
attractions for the young and old alike. Friday will
feature the MHP Balloon Preview Experience, a
special presentation inflating the giant heliumballoons
that will lumber down the parade route
the next evening. The fun continues the next day
starting at 12 PM and continuing on through the
evening until midnight.
SPONSORSHIP
OPPORTUNITIES:
• Activation space for sponsor
activation to engage with attendees
• Stage branding
• Branded balloon
• Customized float
CHRISTMAS IN THE PARK
30
Food Booths
35+
Carnival Rides
& Games
3
Stages of Live
Entertainment
WEB:
SOCIAL MEDIA:
www.mcallenholidayparade.com
McAllen Holiday Parade