McAllen Special Events Sponsor Program

Q4
TYPE:
VENUE:
DATE:
ATTENDANCE:
PARTICIPANTS:
VIEWERSHIP:
Themed parade
Parade route, Veterans Memorial
Stadium
December 7, 2019
250,000
4,800
27,000,000
SEX:
ETHNICITY:
AGE:
INCOME:
WEB:
SOCIAL MEDIA:
55
Illuminated Floats
38% Male, 62% Female
86% Hispanic
31 - 40
$35,000 - $75,000
www.mcallenholidayparade.com
McAllen Holiday Parade
39
Giant Balloons
The Largest Illuminated Parade in Texas
17
Marching Bands
McAllen’s biggest, brightest and most anticipated
event of the holiday season will be held on Saturday,
December 7, 2019 at 6:00 p.m. The City will partner
with major event and parade production companies
to produce the largest illuminated holiday parade in
Texas.
SPONSORSHIP
OPPORTUNITIES:
• Branded Balloon
• Customized Float
McAllen Holiday Packages can be customized
to suit any objective or budget, maximize brand
impact, delivering high visibility components
that allow increased reach or your brand
message.
McALLEN HOLIDAY PARADE
Additional Attractions:
• Celebrities & Guest performances
• Enjoy performances by RGV’s best
8M
Social Media
Impressions & Reach
4.4M
Billboard
Impressions
17.7M
Bus Wrap
Impressions