Flinders Island Quality Assurance Project
This project is was an actual competition to develop a Quality Assurance brandmark for small businesses located on Flinders Island. It was to serve as a marketing tool to promote to tourists and gain recognition and trust from the local community about the competency of the services they offer. My design’s pitch came runner up for the competition.
This project is was an actual competition to develop a Quality Assurance brandmark for small businesses located on Flinders Island. It was to serve as a marketing tool to promote to tourists and gain recognition and trust from the local community about the competency of the services they offer. My design’s pitch came runner up for the competition.
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WHAT IS
BRANDING REALLY?
Definitions:
Branding:
Often referred to as the
development and maintenance
of a brand.
Brand:
A company, product or another
aspect/element presented in ways
that create a visual/image.
Identity:
The characteristics for which a
brand is known by.
Brandmark = Logo:
The graphic element/mark that
represents an entire brand.
Image:
The market’s opinion
about a brand.
Logotype = Lettermark:
A brandmark that
consists of letters.
Figure mark:
A brandmark consisting of one or
more figures.
Combined mark:
A brandmark consisting of both
letters and figures.
Trademark:
A registered and legally protected
brandmark.
Reference:
Per Mollerup: Marks of Excellence, The
history and taxonomy of trademarks
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