Flinders Island Quality Assurance Project

MISSION STATEMENT
Flinders Island is one of 52 islands
within the Furneaux Group dotted
across the Bass Strait, slightly
north-east of Tasmania. Typically
known by visitors of Flinders
Island, there is a sense of wild
and ruggedness about this
island. Showcased by the warm
and welcoming nature of the locals.
In hopes of growing tourism rates
and improving the standards of
local businesses within Flinders
Island, a quality assurance scheme/
campaign has been developed to
unify businesses more with their
clients/customers. Enforcing the
importance of friendly and positive
communication. Driving businesses
that are essential to the economy
of the island.
Seeking inspiration from native
wildlife and the island’s overall
natural landscape, the intended
purpose is to evoke pride and an
intimate relationship between
business owners and stakeholders
with the brandmark. Making use of
exploration with earthy textures and
palette which will help advocate a
distinctive ‘charisma’, as opposed to
quite generic certification assurance
brand marks. In the near future,
it would also be anticipated that
customers/clients will become
familiarised with the brandmark.
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