Flinders Island Quality Assurance Project
This project is was an actual competition to develop a Quality Assurance brandmark for small businesses located on Flinders Island. It was to serve as a marketing tool to promote to tourists and gain recognition and trust from the local community about the competency of the services they offer. My design’s pitch came runner up for the competition.
This project is was an actual competition to develop a Quality Assurance brandmark for small businesses located on Flinders Island. It was to serve as a marketing tool to promote to tourists and gain recognition and trust from the local community about the competency of the services they offer. My design’s pitch came runner up for the competition.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
THE SCOTTISH
TOURIST BOARD
(Case Study Three)
The Scottish Board is another tourist
quality assurance campaign run by
the ‘VisitScotland’ organisation. The
Tourist Board works closely with private
businesses, public agencies and local
authorities to evaluate and ensure
great visitor experience.
Using a “5-star grading scheme brings
together all the accommodation,
attractions and places to eat that come
with the VisitScotland seal of approval
- a clear, reliable sign of exceptional
customer service and
high-quality facilities”.
It’s brandmark is divided into multiple
different subsection categories.
Categories being that of B & B,
visitor attractions, hotels, etc.
Which is clearly ranked
with four stars.
19
Change language