Flinders Island Quality Assurance Project
This project is was an actual competition to develop a Quality Assurance brandmark for small businesses located on Flinders Island. It was to serve as a marketing tool to promote to tourists and gain recognition and trust from the local community about the competency of the services they offer. My design’s pitch came runner up for the competition.
This project is was an actual competition to develop a Quality Assurance brandmark for small businesses located on Flinders Island. It was to serve as a marketing tool to promote to tourists and gain recognition and trust from the local community about the competency of the services they offer. My design’s pitch came runner up for the competition.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
NAMING IDEATION LIST
01. Flinders Island
02. We love Flinders
03. Beachy Flinders
04. Flind
05. The Island of Flinders
06. Flinders
07. Quality Pride
08. FI
09. Flinders Can
10. FIQA
11. Fl. Island
12. Quality Flinders
13. Tassie Pride
14. Flinders Land
15. Forever Flinders
16. Land is FLINDERS
17. Srednilf
18. Love FL.
19. Flinders is
20. Flinders are
21. Serenity Island
22. F.L.D.E. [Friendly, Loving,
Dedicated, Ethical]
23. Flinders will
24. FL-IS
25. Flinders Love
26. Fl. d.
27. Land of Flinders
28.Flind - AND
29. Celebrate Flinders Island
30. Island Approved
31.Certified Flinders
32. Stronger Flinders
33. Grounded
34. Connected Assurance
35. Assured Flinders
36. Diving Wombats
37. Wombat Quality
38. Wombat Approved
39. Represent Flinders
40. Value Flinders
41. FLINDERS = STRONG
42. Re: Grow Flinders
43. Budding Island
44. Budding Businesses
45. Spread the Potential
46. Potential Flinders
47. Expanded Quality
Assurance
48. Business Quality
Assurance (BQA)
49. Flinders Island Business
Quality Assurance Scheme
50. ‘Choose Quality’
Chosen name:
Flinders Island
CATCHPHRASES IDEATION LIST
01. Nothing means
‘tassie’ better
than Flinders
02. Nothing means
‘business’ than Flinders
03. Quality Pride
04. Friendly
community service
05. The community
of ‘better’
06. Striving for better
07. Positive communication
08. Ethically stronger
09. Better the community
10. Quality? Friendly?
Community? = Flinders Island
11. Business =
Quality Certified
12. Growing Flinders Island
13. The Island Jewel
14. Stronger together
15. Ethical Quality
16. Aiming for better
17. Quality Certified
18. Quality Ensured
19. Diamond Assurance
20. Growing the community
a bit at a time
21. Meticulously Ethical
22. Ethically Loyal
23. Quality Business
Community
Final Chosen Phrase:
Quality Business
Community
30
Change language