Flinders Island Quality Assurance Project
This project is was an actual competition to develop a Quality Assurance brandmark for small businesses located on Flinders Island. It was to serve as a marketing tool to promote to tourists and gain recognition and trust from the local community about the competency of the services they offer. My design’s pitch came runner up for the competition.
This project is was an actual competition to develop a Quality Assurance brandmark for small businesses located on Flinders Island. It was to serve as a marketing tool to promote to tourists and gain recognition and trust from the local community about the competency of the services they offer. My design’s pitch came runner up for the competition.
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INTRODUCTION
For this assignment, I wanted to
challenge myself and design a brand
identity for a real client that being
Flinders Island. In undertaking the
process of coming to the eventual
finalised design for the logo, it was at
the development stage that I realised
how the process development is not
linear. Consistent communication with
the client is important and the concept
ideation/development will constantly
shift backwards and forwards until
the client is eventually satisfied with
the final design proposal. This book is
divided into three main segments. Part
one contains all the brand research
I conducted on existing designs of
‘quality assurance’ brands/schemes.
Part two contains all the concept
development I undertook in order to
the final design of the logo/identity.
Lastly, part three contains all the
brandmark applications and guidelines
that require being adhered to.
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