Flinders Island Quality Assurance Project
This project is was an actual competition to develop a Quality Assurance brandmark for small businesses located on Flinders Island. It was to serve as a marketing tool to promote to tourists and gain recognition and trust from the local community about the competency of the services they offer. My design’s pitch came runner up for the competition.
This project is was an actual competition to develop a Quality Assurance brandmark for small businesses located on Flinders Island. It was to serve as a marketing tool to promote to tourists and gain recognition and trust from the local community about the competency of the services they offer. My design’s pitch came runner up for the competition.
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CLIENT/RETURN BRIEF
Flinders Island is one of many small islands
that dot the area of Bass Strait. The main
purpose of this brief is to create a Quality
Assurance logo that assists to ‘Drive
Positive Business’. In hopes to uphold and
improve relationships between service
providers and visitors/customers/tourists
to the Island.
It is recognised that friendly and positive
communication will help the Island’s visitor
numbers and drive positive business, which
are critical to the Island’s economy.
The required specifications for this brief
is to develop a Logo Design for: Quality
Business Campaign, Driving Positive
Communication. This logo will should
reflect the nature of the Island and friendly
communication. The logo is required to be
something that can be displayed by service
providers that indicates they are registered
as “A Quality Business”, (ie in their shop
front, on the resources and part of the
Campaign page on the website).
FLINDERS ISLAND
Quality Business Community
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