Flinders Island Quality Assurance Project
This project is was an actual competition to develop a Quality Assurance brandmark for small businesses located on Flinders Island. It was to serve as a marketing tool to promote to tourists and gain recognition and trust from the local community about the competency of the services they offer. My design’s pitch came runner up for the competition.
This project is was an actual competition to develop a Quality Assurance brandmark for small businesses located on Flinders Island. It was to serve as a marketing tool to promote to tourists and gain recognition and trust from the local community about the competency of the services they offer. My design’s pitch came runner up for the competition.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
FINALISED BRANDMARK CONCEPT
Rationale
The final brandmark I have chosen features a
sense of playfulness and informality about it
that you would not normally associate with a
generic ‘quality assurance’ brandmark. It does
not feature the letter ‘Q’ or ‘tick’ as its central
focal point but rather features the face of
vector animal (that being a kangaroo). An
animal one can associate with being native
to Australia and therefore a native animal to
Flinders Island.
It was a deliberate decision to feature the text
‘Flinders Island’ in lower case due to the fact
that lowercase typefaces convey ‘friendliness’
and a sense of ‘genuine/honesty’.Featuring complimentary
colours such as blue to represent the
sea and orange to represent the dry earth, this
assurance certification provides a ‘fresh’ outlook
on the direction of Quality Assurance brand
marks.
35
Change language