Flinders Island Quality Assurance Project
This project is was an actual competition to develop a Quality Assurance brandmark for small businesses located on Flinders Island. It was to serve as a marketing tool to promote to tourists and gain recognition and trust from the local community about the competency of the services they offer. My design’s pitch came runner up for the competition.
This project is was an actual competition to develop a Quality Assurance brandmark for small businesses located on Flinders Island. It was to serve as a marketing tool to promote to tourists and gain recognition and trust from the local community about the competency of the services they offer. My design’s pitch came runner up for the competition.
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CALIDAD TURISTICA
(Case Study Two)
Calidad Turistica is a tourist quality
assurance certification. This certification is
awarded by the Spanish Tourism Quality
Institute to businesses/organisations
“that implement a management system
according to the corresponding tourist
quality standard.
It is not an certification to obtain as
businesses need to meet the requirements
of Calidad Turistica’s brand values.
“Prestige, differentiation, reliability and
promotion”. To achieve maximum quality
tourism experience a business must
demonstrate quality, safety
and professionalism.
The Calidad Turistica brandmark is slightly
abstract and seems soft/playful on the
eyes as it over exaggerates the tail of the
Q. The typography underneath the brand
mark has a sense of rigidity about it and
formality to its structure. This brandmark
is applicable across a vast variety of
mediums from flags to featuring on glass
plaques.
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